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The Naked Truth About Last Night

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Updated December 29, 2011: Views have now exceeded 100,000. Without any mainstream press. 

 

There are three versions of this film launched. Two on YouTube and one on VIMEO.

 

Launching multiple versions was necessary due to some aggressive censorship on Neo content in the past.

 

VIMEO now also offers up integration with Apple TV so seeing Propvids on the big screen at home is pretty cool.

 

We’ve copped a lot of flak over our films for NEO Property. 

 

In the US, the trolls get really frothed up about it: http://photographyforrealestate.net/2011/10/30/the-neo-property-team-on-the-australian-gold-coast-is-at-it-again/

 

And no doubt, we’ll continue to get mugged while we push up the Victorian hem line of real estate.

 

No doubt, the NEO stuff is not everybody’s cup of tea. 

 

But it works. 

 

92 Savoy Drive, which featured a male model romping nude through the residence in black and white, sold. 

 

Buyers and sellers are happy.  We, on the other hand, were a little disappointed the film only pulled about 3,500 views before contracts were exchanged. 

 

The film also drove people to the Open Home. And they arrived “talking” about the movie.

 

And that, at the end of the day, is the job of marketing. 

 

Production notes: The budget was $10,000 AUS. It was a two-day shoot. The creative was again in-house. The NEO brief: push the limit again. We doubt it will be the last.

 

 


Comments

Allan Chinn

Monday 10:35pm 12th Dec, 2011 (Reply)
I am an American, and I thought the promo was right on and did it's job. I am also in marketing and what you did was spot on.

Christopher (Gold Coast)

Tuesday 4:53pm 13th Dec, 2011 (Reply)
Copped a lot of flack??? Why? and why worry about those who have no sense of humour or style. It was innovative, eye catching and has everyone around the place talking about the ad and the house for sale. Who cares what the wowsers say. Don't apologize, just get more innovative and keep up the great work. Hope you got a good price for the owners of the house.

Vyolet

Wednesday 3:05pm 14th Dec, 2011 (Reply)
Damn, I wish I could think of somtehnig smart like that!

Frank Jewett

Saturday 5:49am 17th Dec, 2011 (Reply)
Creative marketing can make the difference in a property languishing unsold on the market. In America, the price is paramount to a quick sale, advertising like this would create lots of talk and certainly attention to the process. The subtle activity walking around, with the young lady resting peacefully, certainly had my full attention! Thank you for being bold and beautiful. There is no doubt that the sellers and buyers are pleased with the results. Not sure when Miami Beach, Florida will embrace your concept, we do have the most beautiful waterfront properties in the world...

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