The Propvid Prestige
Running up to 3.30 minutes, the Prestige follows a magazine TV format. It’s about the length of a story on a show like Nine’s Getaway, with the same production values. Production value means the ‘look’ – the time to shoot it properly. This means lighting and switching lenses.
The Prestige gives you the room to get creative. Bespoke. You can bring in talent. Plot a storyline and have the time to light rooms and pull off more complex set-up’s. For Prestige productions, we seriously recommend a site visit and walking the property with the home owners.
If you’re delivering dialogue, avoid the use of adjectives. Descriptive words are a hangover from the black and white days of print and have no place in a moving, highly visual medium like video. Let the audience decide if “the kitchen is as good as gets”. With video, stick to the facts. They’re easy to remember. TIP: Research the facts and just do a relaxed, spontaneous, natural IV.
Music. Mainstream music is protected by copyright and use in commercial productions will incur a take-down notice and heavy fines.
Music is very subjective but if you want a particular sound, platinumHD is APRA-licensed and we use www.extrememusic.com. Head over, pick a vibe and send us the reference number.
As platinumHD pay APRA fees, we can arrange to have your YouTube site ‘white labelled’ – removing advertising..
Drone. Our all CREW now carry under 2kg drones (Mavic and/or Phantom) and if we can fly there, aerials are complimentary. As platinumHD has a professional UAV wing which is licensed by CASA, we must adhere to the rules. No flying within 30 metres of the public. No flying in restricted airspace. If you’re unsure, download the CASA Can I Fly There Safety App.
Logistics. The CREW will arrive 10 minutes ahead of schedule, call you from site and will be ready to bump in on time. If everything goes according to plan, a Prestige will take about three hours and is usually done in a split shoot, to take advantage of blue sky and sunset/twilight.
Please ensure the residence is clean, tidy and vacated. People in the home will slow your shoot down. We’d prefer not sharing a site with other Suppliers as they’re often caught in shot and flash photography damages video images. We recommend ‘staggering’ your shoots, scheduling one Supplier after another. The ‘SWAT’ invasion where Writers, Floor-planners, Photographers and Videographers all land at once is a bun fight, comprising quality.
Delivery. We use a platform called showcache.io to deliver and distribute your media. Once uploaded, you will receive a clickable link in an email, to a viewer where you can watch your film, forward it to your Vendor for comments, and/or approve it. If you’ve authorised your social media accounts, you’ll also be able to schedule it for automatic distribution. That means not having to download then re-upload heavy HD files.