Today, in our ever so 'politically correct' world, it's seen as offensive to even check. Well. Welcome to a reality check. If you're going to do some serious research into commissioning and producing a corporate video, we're up for it.
A plumber needs to complete a four year apprenticeship and gain a certificate III just to fix a toilet or a leaking tap. Not a videographer. Not today on the Internet. Pop into the local camera store, pick up a DSLR, make a few outlandish claims on your free WIX site, then have a few mates give you a five-star review on Facebook, and you're open for business. We've literally seen porn shop managers go from waiting counters to advertising online video marketing genius overnight, and absolutey nobody checks.
In the real production world, showreels and your last three jobs count. Video isn't just pushing a RECORD button, it's a profession, a craft. While you don't need a degree to practise it, we believe it is professionally wrong to learn on somebody else's dime. If you're about to commission a Corporate video, do your research. Ask to see the last three productions, ring the Clients for a reference. Do your homework. We're not the only game in town but we're game enough to step up and state the bleeding obvious.
We're designed to size each other up quickly and in an increasingly plastic world, first impressions aren't just important, they're vital. Your Corporate video is a 24/7 communique. A PR agent that never sleeps. Is yours communicating the right message? Or have you just gone with the cheapest parts?
The proliferation of online video, and the ease in which it's made, distributed, and boosted via social media, has seen almost all of the basic production standards go straight out the window. It's easy to get a few hundred thousand views, via a phone farm, for a few hundred bucks. A good boost for the marketing department's ego, and while most TV stars would never be caught dead without make-up, most business leaders are regularly tossed under the bus, on high definition video, on the world wide web, without even dusting powder. We don't want to see your burst capillaries in 4K on LinkedIN when we wake-up in the morning. Whether you like it or not, the rule of audience still applies. If we're inviting you into our living room, you best be very, very well-dressed. Just because you can, doesn't mean you should.
As video becomes the medium for communicating online, there will be a return to real production standards, and platinumHD is more than happy to tender. We will interpret your brief and come back with a creative solution. We can write the scripts, cast the talent, shoot the whole show and shabang and deliver, on time and on budget. We will even distribute and measure it. We've hundreds of case studies to back it up. Our business model has never been about middle men and mark-up’s, our costs are totally transparent. We own our own camera kits, lights, lenses, drones and edit suites. Our CREWS aren’t contractors and our Producers and Editors are full-time.