Platinum Films

“Once upon a time….”

You may have heard the term ‘Content is King’. We’ve been telling each other stories since we painted on cave walls about 64,000 years ago. We love stories, they bookmark our history and bond our society together. Books, movies, TV shows, drama, music videos. Stories influence every slice of society.

Today, we’re posting and sharing our stories, to the most media savvy audience in the history of civilisation, on sites like Snapchat, Instagram, Facebook, Twitter, Google+, YouTube, LinkedIN, Pinterest, Daily Motion, Flipbook, Tumblr, Flickr, Reddit, WhatsApp, Quora, StumbleUpon, Delicious and Viber, increasingly to the canvas of an Ultra High Definition UHD TV. Over 100 million families in the US and Europe now consume media on Smart or connected TVs.

You might live in an ‘Internet bubble’ where the quality and creativity of the video you recommend to your Vendors doesn’t matter; where winning a listing is all that counts, but your audience goes home to ‘over-the-top services’ like Netflix, Amazon Prime and Hulu Plus, streaming the latest US series filmed in 4K.

It is an audience that knows the difference between “shit and Shinola”.

A billion hours of content is now consumed every week on Netflix, all thanks to a $40 late fee from Blockbuster [Cheatsheet]. In 2018, global traffic from internet videos viewed through television devices such as internet-ready set-top boxes is estimated to reach 23,387 petabytes per month [Statista].

So what’s the point? The point is you don’t have much time left. As the media you make enters the living room, the whole game changes, you and your business will be judged as brutally, as harshly as all other brands competing for eyeballs on that screen, all the other screens for that matter.

The days of being an instant star on social media with a paid BOOST are over. Content is King.

Battleground Living Room

At platinumHD, we’ve had our eye on this space for 15 years, because it’s where we came from. We’ve been shooting 5, 6 and 8k for years. We master and distribute in 4K, which is four times the resolution of HD. A 4K picture brings out more detail and improved colour grading, making the picture sharper and more vibrant.

Making interesting, entertaining, informative content is what this is all about. As property markets tank and bust, winning those eyeballs beyond print and the property portals means telling, making and sharing great stories. The budget will shift from buying space to buying talent.

The real art form of real estate video marketing is the short film. A story, a script. Specially written for the medium of video with a beginning, middle and end. It could feature actors and actresses ‘cast’ for the roles, special props and wardrobe.

It could be anchored by a celebrity presenter, adding some real star power to the property or feature interviews with the Owners and Agent. It could be as simple as waking up in a tent, to greet the first sunrise on your own block of land. It could take hours to shoot, or weeks. It could costs thousands or tens of thousands.

Now we don’t have a mortgage on creativity. We are legion. There are thousands like us. Our priority is creativity, not the mighty dollar.

Our Process

It always starts with a site visit, or a ‘location recce’ in film biz parlance. Ideally, walking the property, site or business with the Owner and interviewing them delivers the best results. This is also when we establish the right times to shoot the key features in the best light.

  • Write up Treatment. Draft Script. Storyboards, Mood Boards & Cost Estimates.
  • Pre-production. Casting Models. Clearing Locations for Filming. Selecting the Right Music & Voice Over if Applicable.
  • The Shoot.
  • Rough cut Assembly, for Client Input.
  • Final Cut & Mix.
  • Delivery & Distribution.

Senior Director/Cinematographer

Brett Clements is unique in the sense he’s a trained journalist who spent ten years presenting on-camera before moving behind the scenes to direct TV commercials, lifestyle TV shows and Corporates for another 15 years. Since 2002, he has added Cinematography and Editing to his skill sets, producing media mostly for the luxury property and automative industries.

Previous Productions

We’ve done some landmark productions over the years.

The first platinum film we made was Casa Albero, which featured multiple pieces to camera delivered by a tuxedo-clad Agent, David Adams. It would take place entirely during the magic hour. We would shoot it over five afternoons on a SONY Z1P camcorder, and brought in a crane for the closing shot.

Eden On Sunset for Blake Haddleton featuring a fast boat hauling arse down the Broadwater with Playboy golf star Jennifer Kachel hanging on for dear life.

Platinum Films

GIVE YOUR PROPERTY THE SUPER STAR TREATMENT
There is not a Company that we’re associated with I would endorse more readily. Andrew P.Bell. Chief Executive Officer. The Ray White Surfers Paradise Group.
I’ve worked with platinum since 2008. I believe they deliver the best real estate films on the planet, with six star service. For one property, they built the website - www.soulpenthouse.com - and shot 6 films and 360 degree video. They’re on location at 4am and shooting till 10pm. The property sold for a million over reserve. James Ledgerwood. The Agency.
Wow, it’s been more than 12 years now since I first met Brett and Linda Clements of PlatinumHD. My how time flies when you’re having fun, and it’s always been fun when working on sight with the PlatinumHD team. Not only do I have huge respect for their creativity and quality video production but I also admire Brett and Linda’s outstanding work ethic and enthusiasm in providing the best possible service for their clients. I’ve stood shoulder-to-shoulder with Brett Clements at 4:00am in the morning and 8:00pm at night to ensure we covered the best quality lighting to present some of the finest homes for sale on the Gold Coast. In essence Brett and Linda make me look good in the market place and this is paramount for my career as a leading Gold Coast Prestige Property sales and marketing agent. But more importantly, PlatinumHD produce high-calibre marketing videos to make the properties I sell stand out for my clients. Selling lifestyle is key and Brett certainly enhances the ‘sizzle in the steak’. Let there be another 12 years of mutually beneficial working relations. Thank you Brett and Linda (aka Pony). John Natoli L.R.E.A. The Agency Gold Coast
Having had the absolute privilege of being associated with Brett & Linda Clements and the entire team at Platinum HD TV for near on 13 years. I have no hesitation in recommending the high quality service that this company provides and prides itself on. They have amazing ability to work with you as a client and have always provided a true value-add to all of the productions. Michael Vettoretto – Senior Sales Executive, Auctioneer
Words cannot begin to describe how talented the team are at Platinum HD. I met Brett Clements a few years ago and I have the utmost respect for the work he does, his passion and emotion. Brett has a vision for telling stories and creating a huge emotional connection. He always puts in 120% and does it with a huge amount of love. Brett has successfully shot numerous videos for our agents and our business. These range from property videos, agent profile videos, property management videos and recruitment videos. I can honestly say that Brett has contributed hugely to our brand and success as a business. He has mentored us into using video in a digital and social media space. Brett is a talented man and will do business together for life. More importantly, I now regard him as part of our family! David Manby – LJ Hooker Robina/ Mudgeeraba/ Burleigh