Presenters

We are naturally, chemically, attracted to beautiful people. Almost every leading brand in the world is represented by an international 'Hollywood' actor, actress, performer, supermodel or sportstar.

McGrath Lower North Shore principal Dean Mackie had very firm views on using Presenters when we first started working on his account back in 2013. He was insistent on using professional talent. Coming from a broacast television backgound where Talent were staple, we agreed. Enter spokesmodel Angela Shallis. We even embedded a team, including an edit suite, in his business for two years to forge a closer, working relationship between CREW and Agents. It worked tremendously well and Angela remained the ambassador for McGrath on the Lower North Shore until July, 2018.

Many brands have taken the lead.

Using a Presenter has many advantages, the least of which is diffusing the common Vendor perception that they are paying money to build an Agent's profile. Presenters can elevate Agents through interviews, opening questions with statements like "You've set many local sales records over the years, what do you think of the home...?"

Presenters can also do things Agents could never get away with - like pick and smell a beautiful flower, or roll down a hill.

Smart Phones, the Inernet and social media has given anybody the power to "broadcast themselves." Just because you can, doesn't mean you should. Many Agents are doing themselves and their brands irrepairable damage with their actions on camera. They are being filmed outside, in bright sunlight, in High Definition, wihout make-up, slumped in counches or stood up against walls. Their body language is not being directed. They're not camera ready or camera prepared.

Social Media 'Boosting' probably does more for their ego than their videos. Like it or lump it, the screen - big and small - remains a stage for Talent. The YouTubers might have blurred this line but one thing never changes: Beauty.

Why you Should use a Presenter

  • The Camera is a $ullshit detector with a nine mile radius.
  • It can smell fear. If you look nervous, you'll be seen as nervous.
  • If you "umm and ahh" and "know know" your way through a piece, the audience will perceive your delivery as ignorant.
  • If you're overweight, the camera will stack on another 10 pounds.
  • If you've had a late night, there's nothing like 4K to pick out every burst blood vessel.
  • If you are going to appear on camera, use dusting powder to take off the shine.
  • Ask your Camera Crew to use three-point lighting.
  • Go to a Drama or Presenter School.

What we do is actually a craft you might want to learn. Or, we can help straighten up your act.

platinumHD has assembled a team of professional, immaculately groomed Presenters who've years of experience presenting 100% to camera.

These Ambassadors work alongside Agents to deliver the best possible online video solution - blending a combination of 'To Camera' pieces and Voice Overs with Agent Interviews.

Our Presenters also write their scripts in close consultation with Vendors, as we all know the vendor knows their property better than anyone.

Some of our Presenters are available to work exclusively with brands and become important cogs in the sales wheel.

What Videos Should I use a Presenter in?

  • Real Estate Videos
  • Property Videos
  • Market Reports
  • Company Profiles
  • Social Media Rifts

Platinum Films

GIVE YOUR PROPERTY THE SUPER STAR TREATMENT
I've known of Platinum HD's work for some time through their high quality Architectural photography used for marketing prestige residential properties for sale on the Gold Coast. Recently I've had the pleasure of working with Brett and his team to photograph and video several houses that I've designed, creating stunning promotional videos for my use. His extensive background experience in TV working on both sides of the camera and in production is evident in the professional approach he takes to his work, whilst his enthusiasm and appreciation of design results in beautifully crafted presentations. I would highly recommend Platinum HD to anyone wanting slick and edgy marketing video production. John Lea. Architect. 
Words cannot begin to describe how talented the team are at Platinum HD. I met Brett Clements a few years ago and I have the utmost respect for the work he does, his passion and emotion. Brett has a vision for telling stories and creating a huge emotional connection. He always puts in 120% and does it with a huge amount of love. Brett has successfully shot numerous videos for our agents and our business. These range from property videos, agent profile videos, property management videos and recruitment videos. I can honestly say that Brett has contributed hugely to our brand and success as a business. He has mentored us into using video in a digital and social media space. Brett is a talented man and will do business together for life. More importantly, I now regard him as part of our family! David Manby – LJ Hooker Robina/ Mudgeeraba/ Burleigh
The extra mile appears to be no trouble at all. Del La Parker
It is one of the most fun and joyful parts of my role, to provide a glowing testimonial on my personal and professional relationship at working with Brett, Linda and the entire crew at Platinum HD. Brett is nothing but a creative genius, with the commitment and dedication that transcends even the concept of going ‘over and above’ for a client. With projects ranging in value from $40M to $550M, we sometimes (often) hold a vision that is confusing, overwhelming and with moving goal posts across the various pieces of marketing collateral we’re aiming to create. It is Brett and his teams delight to deliver clarity and perspective and bring these projects to life – in a way that blows us and everyone that comes into contact with the projects – away! The man never sleeps! It is an absolute pleasure to provide both a personal and commercial testimonial for Platinum HD. In my experience, Platinum HD deliver – beyond what was thought possible! In my experience, Platinum HD hold incredibly high values around being transparent, about operating in integrity and ensuring the process is fun for everyone that is involved. Craig Wright – Sales & Marketing Director – Property Solutions
For the busy agent the all in one package is gold. One point of contact to co-ordinate manage all facets of the process with photos, videos, floorplans, editing mean that I can spend more time growing my business rather than in it. One onsite shoot to have everything completed with rapid turnaround times means that I can get to the next property. I couldn't recommend it highly enough. Tyson Clarke – Queensland Sotheby’s International Realty