Presenters

We are naturally, chemically, attracted to beautiful people. Almost every leading brand in the world is represented by an international 'Hollywood' actor, actress, performer, supermodel or sportstar.

McGrath Lower North Shore principal Dean Mackie had very firm views on using Presenters when we first started working on his account back in 2013. He was insistent on using professional talent. Coming from a broacast television backgound where Talent were staple, we agreed. Enter spokesmodel Angela Shallis. We even embedded a team, including an edit suite, in his business for two years to forge a closer, working relationship between CREW and Agents. It worked tremendously well and Angela remained the ambassador for McGrath on the Lower North Shore until July, 2018.

Many brands have taken the lead.

Using a Presenter has many advantages, the least of which is diffusing the common Vendor perception that they are paying money to build an Agent's profile. Presenters can elevate Agents through interviews, opening questions with statements like "You've set many local sales records over the years, what do you think of the home...?"

Presenters can also do things Agents could never get away with - like pick and smell a beautiful flower, or roll down a hill.

Smart Phones, the Inernet and social media has given anybody the power to "broadcast themselves." Just because you can, doesn't mean you should. Many Agents are doing themselves and their brands irrepairable damage with their actions on camera. They are being filmed outside, in bright sunlight, in High Definition, wihout make-up, slumped in counches or stood up against walls. Their body language is not being directed. They're not camera ready or camera prepared.

Social Media 'Boosting' probably does more for their ego than their videos. Like it or lump it, the screen - big and small - remains a stage for Talent. The YouTubers might have blurred this line but one thing never changes: Beauty.

Why you Should use a Presenter

  • The Camera is a $ullshit detector with a nine mile radius.
  • It can smell fear. If you look nervous, you'll be seen as nervous.
  • If you "umm and ahh" and "know know" your way through a piece, the audience will perceive your delivery as ignorant.
  • If you're overweight, the camera will stack on another 10 pounds.
  • If you've had a late night, there's nothing like 4K to pick out every burst blood vessel.
  • If you are going to appear on camera, use dusting powder to take off the shine.
  • Ask your Camera Crew to use three-point lighting.
  • Go to a Drama or Presenter School.

What we do is actually a craft you might want to learn. Or, we can help straighten up your act.

platinumHD has assembled a team of professional, immaculately groomed Presenters who've years of experience presenting 100% to camera.

These Ambassadors work alongside Agents to deliver the best possible online video solution - blending a combination of 'To Camera' pieces and Voice Overs with Agent Interviews.

Our Presenters also write their scripts in close consultation with Vendors, as we all know the vendor knows their property better than anyone.

Some of our Presenters are available to work exclusively with brands and become important cogs in the sales wheel.

What Videos Should I use a Presenter in?

  • Real Estate Videos
  • Property Videos
  • Market Reports
  • Company Profiles
  • Social Media Rifts

Platinum Films

GIVE YOUR PROPERTY THE SUPER STAR TREATMENT
Words cannot begin to describe how talented the team are at Platinum HD. I met Brett Clements a few years ago and I have the utmost respect for the work he does, his passion and emotion. Brett has a vision for telling stories and creating a huge emotional connection. He always puts in 120% and does it with a huge amount of love. Brett has successfully shot numerous videos for our agents and our business. These range from property videos, agent profile videos, property management videos and recruitment videos. I can honestly say that Brett has contributed hugely to our brand and success as a business. He has mentored us into using video in a digital and social media space. Brett is a talented man and will do business together for life. More importantly, I now regard him as part of our family! David Manby – LJ Hooker Robina/ Mudgeeraba/ Burleigh
Having had the absolute privilege of being associated with Brett & Linda Clements and the entire team at Platinum HD TV for near on 13 years. I have no hesitation in recommending the high quality service that this company provides and prides itself on. They have amazing ability to work with you as a client and have always provided a true value-add to all of the productions. Michael Vettoretto – Senior Sales Executive, Auctioneer
We have worked with Brett, Pony (Linda) and the Platinum HD team since opening our Queensland offices over 3 years ago and have built such a close relationship with the team that they feel like an extension of our Sotheby's International Realty family. We work with their team for various videography and photography projects for Property, Company Branding, Social Media, Testimonials, Auction and company events and they always perform above and beyond our expectations. Video is such an integral part of our business and we have found so many changes with videography in our industry over the past few years. Platinum HD are always in sync with the changes and constantly keep our company and team current with the innovation in the delivery of their products therefore allowing us to remain at the forefront of our industry. Deanne Arthur – Director Queensland Sotheby’s International Realty
I’ve worked with platinum since 2008. I believe they deliver the best real estate films on the planet, with six star service. For one property, they built the website - www.soulpenthouse.com - and shot 6 films and 360 degree video. They’re on location at 4am and shooting till 10pm. The property sold for a million over reserve. James Ledgerwood. The Agency.
The video captures the unit perfectly; the cameraman is to be congratulated on a fantastic job, and the voice over is amazing! A very happy client! Carolyn L