We are naturally, chemically, attracted to beautiful people. Almost every leading brand in the world is represented by an international 'Hollywood' actor, actress, performer, supermodel or sportstar.
McGrath Lower North Shore principal Dean Mackie had very firm views on using Presenters when we first started working on his account back in 2013. He was insistent on using professional talent. Coming from a broacast television backgound where Talent were staple, we agreed. Enter spokesmodel Angela Shallis. We even embedded a team, including an edit suite, in his business for two years to forge a closer, working relationship between CREW and Agents. It worked tremendously well and Angela remained the ambassador for McGrath on the Lower North Shore until July, 2018.
Many brands have taken the lead.
Using a Presenter has many advantages, the least of which is diffusing the common Vendor perception that they are paying money to build an Agent's profile. Presenters can elevate Agents through interviews, opening questions with statements like "You've set many local sales records over the years, what do you think of the home...?"
Presenters can also do things Agents could never get away with - like pick and smell a beautiful flower, or roll down a hill.
Smart Phones, the Inernet and social media has given anybody the power to "broadcast themselves." Just because you can, doesn't mean you should. Many Agents are doing themselves and their brands irrepairable damage with their actions on camera. They are being filmed outside, in bright sunlight, in High Definition, wihout make-up, slumped in counches or stood up against walls. Their body language is not being directed. They're not camera ready or camera prepared.
Social Media 'Boosting' probably does more for their ego than their videos. Like it or lump it, the screen - big and small - remains a stage for Talent. The YouTubers might have blurred this line but one thing never changes: Beauty.
Why you Should use a Presenter
- The Camera is a $ullshit detector with a nine mile radius.
- It can smell fear. If you look nervous, you'll be seen as nervous.
- If you "umm and ahh" and "know know" your way through a piece, the audience will perceive your delivery as ignorant.
- If you're overweight, the camera will stack on another 10 pounds.
- If you've had a late night, there's nothing like 4K to pick out every burst blood vessel.
- If you are going to appear on camera, use dusting powder to take off the shine.
- Ask your Camera Crew to use three-point lighting.
- Go to a Drama or Presenter School.
What we do is actually a craft you might want to learn. Or, we can help straighten up your act.
platinumHD has assembled a team of professional, immaculately groomed Presenters who've years of experience presenting 100% to camera.
These Ambassadors work alongside Agents to deliver the best possible online video solution - blending a combination of 'To Camera' pieces and Voice Overs with Agent Interviews.
Our Presenters also write their scripts in close consultation with Vendors, as we all know the vendor knows their property better than anyone.
Some of our Presenters are available to work exclusively with brands and become important cogs in the sales wheel.
What Videos Should I use a Presenter in?
- Real Estate Videos
- Property Videos
- Market Reports
- Company Profiles
- Social Media Rifts