Prestige Videos

We have some firm thinking around Prestige Property Videos. They should not be capped by duration. The shots should be left to flow, so the audience can see the property. Chances are it's a luxury residence worth millions.

Today’s ‘passing’ fad is to cut too fast, to speed ramp up hallways, to leap over coffee tables and reverse out of kitchens with gimbals, intercut with repetitive aerials of rooftops. People don’t navigate through a home like this. Once an establishing aerial has been set, locating the home, the suburb, and showing view corridors, the scene has been set and it is time to explore the home, in detail.

While gimbals have added cheap and easy movement, it should not be movement for movement’s sake. The property video is not a music clip nor a showpiece for a newbie Videographer, nor is it profile building for an Agent. The video has an ultimate audience of ONE person, the buyer, and for the buyer, that video can never be long enough.

Finally, lazy 17mm wide shots from the corner of the room are ‘passe’. We want to frame up front and centre, square up, and throw the depth of field. That’s film-making.

Cutaways and close-ups are also important. While the cushions might not come with the home, a shot of a plush lounge in a pool of soft afternoon light will have the audience imagining “relaxing” there.

That’s film-making. That’s what you pay us for. That’s our thinking and it underpins the way we approach and shoot a Prestige Property Video.

Our Prestige Property videos give us the time on location to do the home justice and usually comprise of a split shoot. We’ll start just before sunrise to take advantage of the magic hour and shoot till around 10am. Then we’ll break and return in the afternoon around 2pm (later if we’re in daylight savings) to take advantage of sunset and the blue zone or twilight.

Prestige Property videos work better with talent. Talent can move through a space, showing how big a room is and can work with props, adding to the coverage.

Most pieces are usually cut to music. As we’re an APRA licensed production house and pay for our music, we recommend www.extrememusic.com. Agents are also free to appear on-camera for commentary, and scripts can also be organised for voice-over.

Twilight drone filming must be carried out by our CASA-licensed platinumDRONES CREW as it is illegal for private operators to fly after sunset.

Our Producers are happy to sit down with you and develop a Prestige Video format that suits your brand. We charge by the hour although if you’re using platinumHD exclusively for video, discounts apply.

Platinum Films

GIVE YOUR PROPERTY THE SUPER STAR TREATMENT
Wow, it’s been more than 12 years now since I first met Brett and Linda Clements of PlatinumHD. My how time flies when you’re having fun, and it’s always been fun when working on sight with the PlatinumHD team. Not only do I have huge respect for their creativity and quality video production but I also admire Brett and Linda’s outstanding work ethic and enthusiasm in providing the best possible service for their clients. I’ve stood shoulder-to-shoulder with Brett Clements at 4:00am in the morning and 8:00pm at night to ensure we covered the best quality lighting to present some of the finest homes for sale on the Gold Coast. In essence Brett and Linda make me look good in the market place and this is paramount for my career as a leading Gold Coast Prestige Property sales and marketing agent. But more importantly, PlatinumHD produce high-calibre marketing videos to make the properties I sell stand out for my clients. Selling lifestyle is key and Brett certainly enhances the ‘sizzle in the steak’. Let there be another 12 years of mutually beneficial working relations. Thank you Brett and Linda (aka Pony). John Natoli L.R.E.A. The Agency Gold Coast
There is not a Company that we’re associated with I would endorse more readily. Andrew P.Bell. Chief Executive Officer. The Ray White Surfers Paradise Group.
platinum are the only creative image media agency we would use for digital media. Their investment in the best technology money can buy and their lateral thinking - which money can't buy - is a potent combination. We have experienced a new following across social media as a result of their work and have a measurable income return from our investment. They are a significant part of our brand marketing plans now and into the future. Paul Hewitt – Aston Martin Sunshine
I've known of Platinum HD's work for some time through their high quality Architectural photography used for marketing prestige residential properties for sale on the Gold Coast. Recently I've had the pleasure of working with Brett and his team to photograph and video several houses that I've designed, creating stunning promotional videos for my use. His extensive background experience in TV working on both sides of the camera and in production is evident in the professional approach he takes to his work, whilst his enthusiasm and appreciation of design results in beautifully crafted presentations. I would highly recommend Platinum HD to anyone wanting slick and edgy marketing video production. John Lea. Architect. 
Having had the absolute privilege of being associated with Brett & Linda Clements and the entire team at Platinum HD TV for near on 13 years. I have no hesitation in recommending the high quality service that this company provides and prides itself on. They have amazing ability to work with you as a client and have always provided a true value-add to all of the productions. Michael Vettoretto – Senior Sales Executive, Auctioneer