Prestige Videos

We have some firm thinking around Prestige Property Videos. They should not be capped by duration. The shots should be left to flow, so the audience can see the property. Chances are it's a luxury residence worth millions.

Today’s ‘passing’ fad is to cut too fast, to speed ramp up hallways, to leap over coffee tables and reverse out of kitchens with gimbals, intercut with repetitive aerials of rooftops. People don’t navigate through a home like this. Once an establishing aerial has been set, locating the home, the suburb, and showing view corridors, the scene has been set and it is time to explore the home, in detail.

While gimbals have added cheap and easy movement, it should not be movement for movement’s sake. The property video is not a music clip nor a showpiece for a newbie Videographer, nor is it profile building for an Agent. The video has an ultimate audience of ONE person, the buyer, and for the buyer, that video can never be long enough.

Finally, lazy 17mm wide shots from the corner of the room are ‘passe’. We want to frame up front and centre, square up, and throw the depth of field. That’s film-making.

Cutaways and close-ups are also important. While the cushions might not come with the home, a shot of a plush lounge in a pool of soft afternoon light will have the audience imagining “relaxing” there.

That’s film-making. That’s what you pay us for. That’s our thinking and it underpins the way we approach and shoot a Prestige Property Video.

Our Prestige Property videos give us the time on location to do the home justice and usually comprise of a split shoot. We’ll start just before sunrise to take advantage of the magic hour and shoot till around 10am. Then we’ll break and return in the afternoon around 2pm (later if we’re in daylight savings) to take advantage of sunset and the blue zone or twilight.

Prestige Property videos work better with talent. Talent can move through a space, showing how big a room is and can work with props, adding to the coverage.

Most pieces are usually cut to music. As we’re an APRA licensed production house and pay for our music, we recommend www.extrememusic.com. Agents are also free to appear on-camera for commentary, and scripts can also be organised for voice-over.

Twilight drone filming must be carried out by our CASA-licensed platinumDRONES CREW as it is illegal for private operators to fly after sunset.

Our Producers are happy to sit down with you and develop a Prestige Video format that suits your brand. We charge by the hour although if you’re using platinumHD exclusively for video, discounts apply.

Platinum Films

GIVE YOUR PROPERTY THE SUPER STAR TREATMENT
Words cannot begin to describe how talented the team are at Platinum HD. I met Brett Clements a few years ago and I have the utmost respect for the work he does, his passion and emotion. Brett has a vision for telling stories and creating a huge emotional connection. He always puts in 120% and does it with a huge amount of love. Brett has successfully shot numerous videos for our agents and our business. These range from property videos, agent profile videos, property management videos and recruitment videos. I can honestly say that Brett has contributed hugely to our brand and success as a business. He has mentored us into using video in a digital and social media space. Brett is a talented man and will do business together for life. More importantly, I now regard him as part of our family! David Manby – LJ Hooker Robina/ Mudgeeraba/ Burleigh
It is one of the most fun and joyful parts of my role, to provide a glowing testimonial on my personal and professional relationship at working with Brett, Linda and the entire crew at Platinum HD. Brett is nothing but a creative genius, with the commitment and dedication that transcends even the concept of going ‘over and above’ for a client. With projects ranging in value from $40M to $550M, we sometimes (often) hold a vision that is confusing, overwhelming and with moving goal posts across the various pieces of marketing collateral we’re aiming to create. It is Brett and his teams delight to deliver clarity and perspective and bring these projects to life – in a way that blows us and everyone that comes into contact with the projects – away! The man never sleeps! It is an absolute pleasure to provide both a personal and commercial testimonial for Platinum HD. In my experience, Platinum HD deliver – beyond what was thought possible! In my experience, Platinum HD hold incredibly high values around being transparent, about operating in integrity and ensuring the process is fun for everyone that is involved. Craig Wright – Sales & Marketing Director – Property Solutions
As the Operations Manager at Chadwick Real Estate, I worked closely with PlatinumHD on our corporate Real Estate videos. The quality and execution was 2nd to none. They knew exactly what we needed and the whole process was seamless. Jessica Whatman
I have personally been using the Gold Coast Platinum HD Teams services for over a year now from ground photography to drone videos. The team have provided a one stop shop for my listing requirements (voice overs, video, editing and still photography for internet and newspaper advertising). I have recently decided to join the leading real estate agents wanting to produce advertising videos that are out of this world, standing out from the rest. I can proudly say the Gold Coast Platinum HD team have delivered on this request and will no doubt continue creating the outstanding quality that I have now become accustom to. Thank you for being amazing! Thomas Clark
platinum are the only creative image media agency we would use for digital media. Their investment in the best technology money can buy and their lateral thinking - which money can't buy - is a potent combination. We have experienced a new following across social media as a result of their work and have a measurable income return from our investment. They are a significant part of our brand marketing plans now and into the future. Paul Hewitt – Aston Martin Sunshine