Prestige Videos

We have some firm thinking around Prestige Property Videos. They should not be capped by duration. The shots should be left to flow, so the audience can see the property. Chances are it's a luxury residence worth millions.

Today’s ‘passing’ fad is to cut too fast, to speed ramp up hallways, to leap over coffee tables and reverse out of kitchens with gimbals, intercut with repetitive aerials of rooftops. People don’t navigate through a home like this. Once an establishing aerial has been set, locating the home, the suburb, and showing view corridors, the scene has been set and it is time to explore the home, in detail.

While gimbals have added cheap and easy movement, it should not be movement for movement’s sake. The property video is not a music clip nor a showpiece for a newbie Videographer, nor is it profile building for an Agent. The video has an ultimate audience of ONE person, the buyer, and for the buyer, that video can never be long enough.

Finally, lazy 17mm wide shots from the corner of the room are ‘passe’. We want to frame up front and centre, square up, and throw the depth of field. That’s film-making.

Cutaways and close-ups are also important. While the cushions might not come with the home, a shot of a plush lounge in a pool of soft afternoon light will have the audience imagining “relaxing” there.

That’s film-making. That’s what you pay us for. That’s our thinking and it underpins the way we approach and shoot a Prestige Property Video.

Our Prestige Property videos give us the time on location to do the home justice and usually comprise of a split shoot. We’ll start just before sunrise to take advantage of the magic hour and shoot till around 10am. Then we’ll break and return in the afternoon around 2pm (later if we’re in daylight savings) to take advantage of sunset and the blue zone or twilight.

Prestige Property videos work better with talent. Talent can move through a space, showing how big a room is and can work with props, adding to the coverage.

Most pieces are usually cut to music. As we’re an APRA licensed production house and pay for our music, we recommend www.extrememusic.com. Agents are also free to appear on-camera for commentary, and scripts can also be organised for voice-over.

Twilight drone filming must be carried out by our CASA-licensed platinumDRONES CREW as it is illegal for private operators to fly after sunset.

Our Producers are happy to sit down with you and develop a Prestige Video format that suits your brand. We charge by the hour although if you’re using platinumHD exclusively for video, discounts apply.

Platinum Films

GIVE YOUR PROPERTY THE SUPER STAR TREATMENT
Brett Clements and his crew at platinum were responsible for filming my last fight at Melbourne’s Hisense arena late 2012 for a documentary I plan to release. They also filmed the lead up training camp, including the final press conference and the weigh in the day before the fight. This was a world title fight and at times was a pressure cooker of an environment, with patience and personalities tested to the maximum, and Brett and his crew not once were a distraction, contrary to that, they blended in with us so seamlessly it was if they were part of the team! They also flew to Perth a month after the bout to film more interviews for the Doco. Brett and the team were always very professional and accommodating to our requests/requirements, and Brett's filming and creativity were matched only by his passion and enthusiasm. Brett has a gift of capturing 'the moment' and putting it on screen. I can vouch for these guys if you are proposing to hire them for a gig. World Champion Danny Green
The extra mile appears to be no trouble at all. Del La Parker
Having had the absolute privilege of being associated with Brett & Linda Clements and the entire team at Platinum HD TV for near on 13 years. I have no hesitation in recommending the high quality service that this company provides and prides itself on. They have amazing ability to work with you as a client and have always provided a true value-add to all of the productions. Michael Vettoretto – Senior Sales Executive, Auctioneer
We knew to achieve strong off the plan results for the sale of the new Miami One Apartments we would need a strong marketing campaign that truly represent the building to take place.. Brett and his Team provided us cutting edge rendering, state of the art photography and a short film length video clip of why the Miami lifestyle is paramount to so many. As this was my first large scale project of this kind, I was heavily advised and directed by Brett and the team in to what would work best. I have no doubt that Brett's work helped achieve a sellout of the building prior to completion! Justin Smith. Raine & Horne Burleigh & Miami.
It is one of the most fun and joyful parts of my role, to provide a glowing testimonial on my personal and professional relationship at working with Brett, Linda and the entire crew at Platinum HD. Brett is nothing but a creative genius, with the commitment and dedication that transcends even the concept of going ‘over and above’ for a client. With projects ranging in value from $40M to $550M, we sometimes (often) hold a vision that is confusing, overwhelming and with moving goal posts across the various pieces of marketing collateral we’re aiming to create. It is Brett and his teams delight to deliver clarity and perspective and bring these projects to life – in a way that blows us and everyone that comes into contact with the projects – away! The man never sleeps! It is an absolute pleasure to provide both a personal and commercial testimonial for Platinum HD. In my experience, Platinum HD deliver – beyond what was thought possible! In my experience, Platinum HD hold incredibly high values around being transparent, about operating in integrity and ensuring the process is fun for everyone that is involved. Craig Wright – Sales & Marketing Director – Property Solutions