Viral Videos

My old boss, Simon Townsend, who won eight Logie awards for Australia’s best kids show Wonder World! back in the 80’s, lived by “Make em laugh. Make ‘em Cry. And make ‘em pay.” He probably learnt it from Willesee.

Flash some skin, lay it on with shock & horror, spill some blood and guts or tug on the emotional heart-strings, our content has raked up tens of millions of views for our Clients, upset the international real estate industry and made headlines around the world, and we were paid to do it. If we said no, the job would just go down the road to another production house anyway, and did on several occasions when we thought the Client's idea was in bad taste.

In working for NEO Property, we received bomb threats from feminist groups (after Binda Place) and were disowned and publicly crucified by many peer group leaders in the real estate industry, while they happily attended award ceremonies where the plunging dress code is ‘bikini’ ballroom and there’s more tits out than stars in the sky.

As somebody who understands TV classifications, most of our real estate productions would come close to winning a C classification. The rest, a mild G. The hemline of the real estate industry is very Victorian, because Agents have to be clean-skinned, have no religious leanings and no opinion. That’s what makes shocking the industry so, well, bloody easy.

So what’s the trick in getting a real estate video to go viral? We’re not talking about cats or buying tens of thousands of views off phone farms. How do you get a whole industry talking. You shock ‘em. We believe you have to polarise an audience.

Our last campaign drew on the comedic talents of Garry Who who played an old school real estate Agent called Lucy 'The King' Cutter in a webisodic series called GOLDDIGGERS. Dripping in fake costume jewellery, and skulling cans of XXXX, he played politico incorect to the hilt. GOLDDIGGERS was a teaser campaign for a subsequent recruiting drive which saw Agents being offered a $50,000 sign-on bonus, via a personalised video. The campaign worked a treat.

Platinum Films

GIVE YOUR PROPERTY THE SUPER STAR TREATMENT
The video captures the unit perfectly; the cameraman is to be congratulated on a fantastic job, and the voice over is amazing! A very happy client! Carolyn L
Six star service. James Ledgerwood. The Agency.
As the Operations Manager at Chadwick Real Estate, I worked closely with PlatinumHD on our corporate Real Estate videos. The quality and execution was 2nd to none. They knew exactly what we needed and the whole process was seamless. Jessica Whatman
They completely understood our marketing objectives and delivered a premium end product. Karl Davidson. Chadwick Real Estate.
I’ve worked with platinum since 2008. I believe they deliver the best real estate films on the planet, with six star service. For one property, they built the website - www.soulpenthouse.com - and shot 6 films and 360 degree video. They’re on location at 4am and shooting till 10pm. The property sold for a million over reserve. James Ledgerwood. The Agency.