Viral Videos

My old boss, Simon Townsend, who won eight Logie awards for Australia’s best kids show Wonder World! back in the 80’s, lived by “Make em laugh. Make ‘em Cry. And make ‘em pay.” He probably learnt it from Willesee.

Flash some skin, lay it on with shock & horror, spill some blood and guts or tug on the emotional heart-strings, our content has raked up tens of millions of views for our Clients, upset the international real estate industry and made headlines around the world, and we were paid to do it. If we said no, the job would just go down the road to another production house anyway, and did on several occasions when we thought the Client's idea was in bad taste.

In working for NEO Property, we received bomb threats from feminist groups (after Binda Place) and were disowned and publicly crucified by many peer group leaders in the real estate industry, while they happily attended award ceremonies where the plunging dress code is ‘bikini’ ballroom and there’s more tits out than stars in the sky.

As somebody who understands TV classifications, most of our real estate productions would come close to winning a C classification. The rest, a mild G. The hemline of the real estate industry is very Victorian, because Agents have to be clean-skinned, have no religious leanings and no opinion. That’s what makes shocking the industry so, well, bloody easy.

So what’s the trick in getting a real estate video to go viral? We’re not talking about cats or buying tens of thousands of views off phone farms. How do you get a whole industry talking. You shock ‘em. We believe you have to polarise an audience.

Our last campaign drew on the comedic talents of Garry Who who played an old school real estate Agent called Lucy 'The King' Cutter in a webisodic series called GOLDDIGGERS. Dripping in fake costume jewellery, and skulling cans of XXXX, he played politico incorect to the hilt. GOLDDIGGERS was a teaser campaign for a subsequent recruiting drive which saw Agents being offered a $50,000 sign-on bonus, via a personalised video. The campaign worked a treat.

Platinum Films

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Wow, it’s been more than 12 years now since I first met Brett and Linda Clements of PlatinumHD. My how time flies when you’re having fun, and it’s always been fun when working on sight with the PlatinumHD team. Not only do I have huge respect for their creativity and quality video production but I also admire Brett and Linda’s outstanding work ethic and enthusiasm in providing the best possible service for their clients. I’ve stood shoulder-to-shoulder with Brett Clements at 4:00am in the morning and 8:00pm at night to ensure we covered the best quality lighting to present some of the finest homes for sale on the Gold Coast. In essence Brett and Linda make me look good in the market place and this is paramount for my career as a leading Gold Coast Prestige Property sales and marketing agent. But more importantly, PlatinumHD produce high-calibre marketing videos to make the properties I sell stand out for my clients. Selling lifestyle is key and Brett certainly enhances the ‘sizzle in the steak’. Let there be another 12 years of mutually beneficial working relations. Thank you Brett and Linda (aka Pony). John Natoli L.R.E.A. The Agency Gold Coast
platinum are the only creative image media agency we would use for digital media. Their investment in the best technology money can buy and their lateral thinking - which money can't buy - is a potent combination. We have experienced a new following across social media as a result of their work and have a measurable income return from our investment. They are a significant part of our brand marketing plans now and into the future. Paul Hewitt – Aston Martin Sunshine
I've known of Platinum HD's work for some time through their high quality Architectural photography used for marketing prestige residential properties for sale on the Gold Coast. Recently I've had the pleasure of working with Brett and his team to photograph and video several houses that I've designed, creating stunning promotional videos for my use. His extensive background experience in TV working on both sides of the camera and in production is evident in the professional approach he takes to his work, whilst his enthusiasm and appreciation of design results in beautifully crafted presentations. I would highly recommend Platinum HD to anyone wanting slick and edgy marketing video production. John Lea. Architect. 
Having had the absolute privilege of being associated with Brett & Linda Clements and the entire team at Platinum HD TV for near on 13 years. I have no hesitation in recommending the high quality service that this company provides and prides itself on. They have amazing ability to work with you as a client and have always provided a true value-add to all of the productions. Michael Vettoretto – Senior Sales Executive, Auctioneer
I have personally been using the Gold Coast Platinum HD Teams services for over a year now from ground photography to drone videos. The team have provided a one stop shop for my listing requirements (voice overs, video, editing and still photography for internet and newspaper advertising). I have recently decided to join the leading real estate agents wanting to produce advertising videos that are out of this world, standing out from the rest. I can proudly say the Gold Coast Platinum HD team have delivered on this request and will no doubt continue creating the outstanding quality that I have now become accustom to. Thank you for being amazing! Thomas Clark