Viral Videos

My old boss, Simon Townsend, who won eight Logie awards for Australia’s best kids show Wonder World! back in the 80’s, lived by “Make em laugh. Make ‘em Cry. And make ‘em pay.” He probably learnt it from Willesee.

Flash some skin, lay it on with shock & horror, spill some blood and guts or tug on the emotional heart-strings, our content has raked up tens of millions of views for our Clients, upset the international real estate industry and made headlines around the world, and we were paid to do it. If we said no, the job would just go down the road to another production house anyway, and did on several occasions when we thought the Client's idea was in bad taste.

In working for NEO Property, we received bomb threats from feminist groups (after Binda Place) and were disowned and publicly crucified by many peer group leaders in the real estate industry, while they happily attended award ceremonies where the plunging dress code is ‘bikini’ ballroom and there’s more tits out than stars in the sky.

As somebody who understands TV classifications, most of our real estate productions would come close to winning a C classification. The rest, a mild G. The hemline of the real estate industry is very Victorian, because Agents have to be clean-skinned, have no religious leanings and no opinion. That’s what makes shocking the industry so, well, bloody easy.

So what’s the trick in getting a real estate video to go viral? We’re not talking about cats or buying tens of thousands of views off phone farms. How do you get a whole industry talking. You shock ‘em. We believe you have to polarise an audience.

Our last campaign drew on the comedic talents of Garry Who who played an old school real estate Agent called Lucy 'The King' Cutter in a webisodic series called GOLDDIGGERS. Dripping in fake costume jewellery, and skulling cans of XXXX, he played politico incorect to the hilt. GOLDDIGGERS was a teaser campaign for a subsequent recruiting drive which saw Agents being offered a $50,000 sign-on bonus, via a personalised video. The campaign worked a treat.

Platinum Films

GIVE YOUR PROPERTY THE SUPER STAR TREATMENT
Words cannot begin to describe how talented the team are at Platinum HD. I met Brett Clements a few years ago and I have the utmost respect for the work he does, his passion and emotion. Brett has a vision for telling stories and creating a huge emotional connection. He always puts in 120% and does it with a huge amount of love. Brett has successfully shot numerous videos for our agents and our business. These range from property videos, agent profile videos, property management videos and recruitment videos. I can honestly say that Brett has contributed hugely to our brand and success as a business. He has mentored us into using video in a digital and social media space. Brett is a talented man and will do business together for life. More importantly, I now regard him as part of our family! David Manby – LJ Hooker Robina/ Mudgeeraba/ Burleigh
We knew to achieve strong off the plan results for the sale of the new Miami One Apartments we would need a strong marketing campaign that truly represent the building to take place.. Brett and his Team provided us cutting edge rendering, state of the art photography and a short film length video clip of why the Miami lifestyle is paramount to so many. As this was my first large scale project of this kind, I was heavily advised and directed by Brett and the team in to what would work best. I have no doubt that Brett's work helped achieve a sellout of the building prior to completion! Justin Smith. Raine & Horne Burleigh & Miami.
I’ve worked with platinum since their inception. They know their craft. They are an asset to our firm. Gillian McGrath. McGrath Estate Agents.
My only choice for video. John Natolie. The Agency.
First class video production. David Howe. McGrath Estate Agents.