Viral Real Estate Videos

As video becomes the ‘go to medium’ to communicate online, the next challenge is gaining an audience and while boosting a film might make the marketing department feel good about the statistics.

The true measure of entertainment is what used to be called “water cooler”.

The term comes from the days when staff stood around the cooler and talked about last night’s TV shows or the latest film.

Today, the term is “viral”.

We believe to get something to go “viral” you need a combination of shock, horror, comedy and outrageous production values.

You need to hit a nerve and polarise an audience.

Don’t be mistaken. That audience knows the difference between something that’s been properly produced, cast and professionally filmed.

The same audience that watches your marketing films also has Netflix and votes with the remote.

Just because it is online video doesn’t mean it can’t smear the reputation of your brand.

Which is why going viral almost always comes with a risk factor - especially in the ultra-conservative property industry.

In the middle of the Global Financial Crisis, NEO got millions of views and global press from videos like 15 Queen Anne and 92 Savoy. And sold the properties.

Our most recent viral campaign involved producing a series of 12 under 60-second webisodes for an imaginary real estate agency called My Kingdom.

It was followed up by a series of personalised videos addressed directly at the Coast’s Top 10 Agents. In the Client’s own words, the result was “Excellent. The strike rate is sensational.”

 
15 Queen Anne Court, Sovereign Island 4216
15 Queen Anne Court, Sovereign Island 4216
92 Savoy Drive, Broadbeach Waters 4218
92 Savoy Drive, Broadbeach Waters 4218
I love my Villa for Lewis Shaw Property Group
I love my Villa for Lewis Shaw Property Group
Binda Place for NEO
Binda Place for NEO
Lakelands
Lakelands
NOTORIOUS - The X Version
NOTORIOUS - The X Version
Ballin Downs, 89 St Covet Court - Jimboomba (4280) Queensland
Ballin Downs, 89 St Covet Court - Jimboomba (4280) Queensland
The Sovereign Mile - Hope Island
The Sovereign Mile - Hope Island
My Kingdom Real Estate
My Kingdom Real Estate
Power To The People
Power To The People
Kollosche_eddie_social_media_bytes-NO_BRANDING
Kollosche_eddie_social_media_bytes-NO_BRANDING
Poker with Simon Caufield
Poker with Simon Caufield
He's Back
He's Back
50 Knightsbridge Parade East - Sovereign Island (4212) Queenslan
50 Knightsbridge Parade East - Sovereign Island (4212) Queenslan

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