Viral Videos

My old boss, Simon Townsend, who won eight Logie awards for Australia’s best kids show Wonder World! back in the 80’s, lived by “Make em laugh. Make ‘em Cry. And make ‘em pay.” He probably learnt it from Willesee.

Flash some skin, lay it on with shock & horror, spill some blood and guts or tug on the emotional heart-strings, our content has raked up tens of millions of views for our Clients, upset the international real estate industry and made headlines around the world, and we were paid to do it. If we said no, the job would just go down the road to another production house anyway, and did on several occasions when we thought the Client's idea was in bad taste.

In working for NEO Property, we received bomb threats from feminist groups (after Binda Place) and were disowned and publicly crucified by many peer group leaders in the real estate industry, while they happily attended award ceremonies where the plunging dress code is ‘bikini’ ballroom and there’s more tits out than stars in the sky.

As somebody who understands TV classifications, most of our real estate productions would come close to winning a C classification. The rest, a mild G. The hemline of the real estate industry is very Victorian, because Agents have to be clean-skinned, have no religious leanings and no opinion. That’s what makes shocking the industry so, well, bloody easy.

So what’s the trick in getting a real estate video to go viral? We’re not talking about cats or buying tens of thousands of views off phone farms. How do you get a whole industry talking. You shock ‘em. We believe you have to polarise an audience.

Our last campaign drew on the comedic talents of Garry Who who played an old school real estate Agent called Lucy 'The King' Cutter in a webisodic series called GOLDDIGGERS. Dripping in fake costume jewellery, and skulling cans of XXXX, he played politico incorect to the hilt. GOLDDIGGERS was a teaser campaign for a subsequent recruiting drive which saw Agents being offered a $50,000 sign-on bonus, via a personalised video. The campaign worked a treat.

Platinum Films

GIVE YOUR PROPERTY THE SUPER STAR TREATMENT
It is one of the most fun and joyful parts of my role, to provide a glowing testimonial on my personal and professional relationship at working with Brett, Linda and the entire crew at Platinum HD. Brett is nothing but a creative genius, with the commitment and dedication that transcends even the concept of going ‘over and above’ for a client. With projects ranging in value from $40M to $550M, we sometimes (often) hold a vision that is confusing, overwhelming and with moving goal posts across the various pieces of marketing collateral we’re aiming to create. It is Brett and his teams delight to deliver clarity and perspective and bring these projects to life – in a way that blows us and everyone that comes into contact with the projects – away! The man never sleeps! It is an absolute pleasure to provide both a personal and commercial testimonial for Platinum HD. In my experience, Platinum HD deliver – beyond what was thought possible! In my experience, Platinum HD hold incredibly high values around being transparent, about operating in integrity and ensuring the process is fun for everyone that is involved. Craig Wright – Sales & Marketing Director – Property Solutions
The extra mile appears to be no trouble at all. Del La Parker
My only choice for video. John Natolie. The Agency.
I have personally been using the Gold Coast Platinum HD Teams services for over a year now from ground photography to drone videos. The team have provided a one stop shop for my listing requirements (voice overs, video, editing and still photography for internet and newspaper advertising). I have recently decided to join the leading real estate agents wanting to produce advertising videos that are out of this world, standing out from the rest. I can proudly say the Gold Coast Platinum HD team have delivered on this request and will no doubt continue creating the outstanding quality that I have now become accustom to. Thank you for being amazing! Thomas Clark
First class video production. David Howe. McGrath Estate Agents.