Viral VideoFebruary 10, 2018

“I Just Don’t Care!”

“I Just Don’t Care!”

Tony reclining on set at Sabotage Social. May. 2018.

With an Irish accent dripping thicker than molasses, Belle Bulimba’s Tony O’Doherty explained: “I’m just not like the other Agents.”

So. We came up with a campaign to reflect his stance in this ‘material world’ – researching all the best bling that often comes with multi-million-dollar-listing egos.

We called the concept “I don’t care….”

We wrote enough lines for five or six x 60 second segments and then bowled them all over in a few hours at the Brisbane whisky bar Sabotage Social, in Fortitude Valley.

You can park out the front in the afternoon for a sneaky ‘bump in’.

Sabotage is an absolutely sensational location for the type of ‘aged urban look and feel’ we were shooing for – a red, neon revolver on the wall and a chandelier slung with whisky bottles.

It’s turnkey art-direction and a film-friendly management.

We filmed the spots in RED’s 2:3:1 aspect ratio to give them a cinematic feel.

The video went viral on Tony’s Facebook page.

Belle Property Bulimba, Residential Real Estate