The brief from Consolidated Properties for a series of videos to promote the five-star services featured at Brisbane’s SPIRE was to go ‘macro’, with a TV commercial feel for each standalone segment with high production values. Talent and props. Marketing didn’t want another standard special projects ‘lifestyle’ video.
While still months from completion, ‘Marketing’ wanted to show the building’s tenants, in detail, what came with their investment in Brisbane’s newest residential building.
The first film would focus in on the high-tech fitness gear being installed in the gymnasium. Technogym.