GeneralJanuary 28, 2011

The Power Of A Marketing Idea

The Power Of A Marketing Idea

Anthony Lowe (Propvid Gold Coast) relates this story:

A Marketing guy walks past a blind man in the street, who has a small box next to him, with a sign ‘PLEASE HELP!’ There’s a few token coins in there. The marketing guy bends down, rewrites the sign and walks off.

The next day, when the marketing guy stops by, the blind man’s box is overflowing with coins. The Blind man asks: “What did you write to effect such a wonderful result???!!”

The marketing guy says: “This is the first day of Spring and I can’t see it.”