Increasingly, we’re called on to come up with creative for content. We love it. It’s in our DNA. Our philosophy is branded content. It is not Creative by Committee. We don’t do ‘safe’. Not on the big jobs anyway. A great mate of PlatinumHD, Murray Jones, from Brisbane’s BIG IDEAS Group sent us this ad. …
Tag Archives: Quality
Battleground Living Room
In the world we come from, we lived and died on things called ratings. If the films and TV shows we made were bad, the audience switched off – and we’d all get axed. Being fired by Kerry Packer at 4.30pm on a Friday afternoon was good for the soul. I’ve been there and done …
Longer Ain’t Better
There’s a very BIG misconception with property videos the longer a film goes for, the more value your Client is going to get out of it. The old ‘more bang for the buck’. That’s just plain wrong. In our world, cutting shorter is harder. It demands creativity and discipline. Any mug can throw together a …