Increasingly, we’re called on to come up with creative for content. We love it. It’s in our DNA. Our philosophy is branded content. It is not Creative by Committee. We don’t do ‘safe’. Not on the big jobs anyway. A great mate of PlatinumHD, Murray Jones, from Brisbane’s BIG IDEAS Group sent us this ad. …
Tag Archives: Taking A Stand
Battleground Living Room
In the world we come from, we lived and died on things called ratings. If the films and TV shows we made were bad, the audience switched off – and we’d all get axed. Being fired by Kerry Packer at 4.30pm on a Friday afternoon was good for the soul. I’ve been there and done …