TechnologyApril 27, 2012

What’s 4K Have To Do With Real Estate Anyway?

What’s 4K Have To Do With Real Estate Anyway?

What’s 4K?

Over the next few months, you’re going to hear the term 4K more and more.

Basically, it is the next level of HD. Even Higher Definition.

It is the next big thing in image quality as far as consumers are concerned.

When you hear the guys down at Domayne banging on about Panasonic 4K TV sets, you’ll know.

We have already made the move to super high resolution work-flows with our RED EPIC – a camera which inhales about three gig of life a minute in full, screaming 5k.

The still images it produces are billboard-sized; fashion photographers in New York have made the move to the camera so they can capture hundreds of frames of life a second.

The picture quality is insane. It is made for the cinema.

YouTube is already starting to stream 4k work and our bet is 4K will be the immediate future for ‘Hollywood’, so much so we’ve registered a stack of sites and we’re re-building our technology.

Canon recently announced the EOS-1D C, a $15,000 digital SLR camera with 4K support.

This means it shoots video, and shoots still photographs – which is exactly what we need as a convergent production house, servicing the real estate industry.

Moving forward, it is also what we believe to be the absolute MINIMUM for a professional real estate video, aimed at smart TV land.

It is a big investment but as print loses more and more ground to the digital world, videos will need to literally leap off the screen to get noticed. We’re up for it.

As they say, Lead, Follow or Get Out Of The Way.

From wikipedia: 4K is an emerging standard for resolution in digital cinematography and computer graphics.

The name is derived from the horizontal resolution, which is approximately 4,000 pixels.

This designation is different from those used in the digital television industry, which are represented by the vertical pixel count.

There are several different resolutions that qualify as 4K. YouTube is the only video hosting service that allows 4K videos to be uploaded as it allows a resolution of up to 4096 x 3072 (12.6 megapixels)