We shot this on the Sony PMWEX3, with an interchangeable lens mount, allowing us to put some old Nikon prime manual glass on the camera for the first time using a strange contraption called a Letus adaptor. This finally gave us the depth-of-field we’d been searching for in video cameras. The Canon 5DMII, teasing interchangeable lenses and manual controls, was still on the horizon.

The two-day shoot, for Neicon Developments, was presented by Kristine Lehmann. When famously picky Gold Coast developer Con Nikiforides saw the edit for the first time,  he simply said: “Some things don’t need changing.” You could have heard a pin drop in a room of shocked marketers used to making multiple changes. Con was happy.