“I Just Don’t Care!”

With an Irish accent dripping thicker than molasses, Belle Bulimba’s Tony O’Doherty explained: “I’m just not like the other Agents.” So. We came up with a campaign to reflect his stance in this ‘material world’ – researching all the best bling that often comes with multi-million-dollar-listing egos. We called the concept “I don’t care….” We […]