Why do over 50’s lifestyle communities have to look old? Our pitch to Adrian Puljich and Ben Livingstone was why not cast men in their 50’s ,who would obviously be married to younger women? Then, bring in their families. Introduce a storyline of a CEO, burnt out doing the daily grind, and deciding to work from home.
Finally, tie in all the sports, activities and outings that make LivingGems and it’s sister company GemLife unique in the space.
The boys liked the idea so then it was just down to the struggle of casting two ideal couples who could ‘sell’ the concept of over 50’s living. Then it was off for a week-long shoot, in Logan and then the Sunshine Coast.
Subsequent shoots on Bribie Island and throughout parts of SE Queensland are needed to keep the content current as these two Companies continue to expand in what is a fast-growing market.