IGNITE – A Serious Corporate Video?

IGNITE – A Serious Corporate Video?

A scene from Ignite, with Jennifer Kachel channeling Sharon Stone

The brief from Greg Lemon was direct: “Appeal to Men Over 50.” And we want it super sexy. Be careful what you wish for. The idea was to spoof a TV series called Success Stories. With Jennifer Kachel playing the part of a reporter, the men were lost for words. In the first screening, both Lemon and Randall Deer applauded. Then, Randall’s wife saw it. And we got thrown under the bus.