PlatinumHD launches Augmented Reality Channels. This is the next VERY BIG thing. Launch an augmented reality channel, point your smart phone at your signboard, your logo or the home you’re selling and BAM – watch the streaming video. Enabled by GPS and image recognition. See the logo – play the Corporate video. Locate the home, …
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Palazzo de Venezie – Australia’s Home Of The Year. A few months ago, we were approached by Richard and Anne Glenister to produce a Platinum film on their home Palazzo di Venezie on the Soverign Islands of the Gold Coast. It was a two-part project. Part 1 would be a personal ‘documentary’ on the residence, …
Firstly. NEVER judge a camera’s performance on a compressed video stream. And we’ve some tweaking to do to handle this stuff. We were going to call this post the good, the bad and the ugly. You can work out what’s what. We also promised to publish our growing pains with RED. If we’re in the …
The first RED Epic shoot out of PlatinumHD. We’re still waiting for our Canon mount, so we used a CineMod Nikon mount with a 28mm Nikon lens about 20 years old. Shot in about two hours. Cut by Andrew Gibson in about two hours; starring Jason Andrew Auctioneers. Filmed at Brisbane’s Pink Piano Bar. https://www.youtube.com/watch?v=w7RM5lVcXFk
Increasingly, we’re called on to come up with creative for content. We love it. It’s in our DNA. Our philosophy is branded content. It is not Creative by Committee. We don’t do ‘safe’. Not on the big jobs anyway. A great mate of PlatinumHD, Murray Jones, from Brisbane’s BIG IDEAS Group sent us this ad. …
Our Senior DP, Brett Clements, was invited along by Glenn Twiddle to put his unique spin on the 2011 Queensland Real Estate Agents Summit at Brisbane’s Greek Club. The QREAS is largely a conference for the independents, who are really starting to pick up on video, particularly its killer application for distribution across social media. …
In the world we come from, we lived and died on things called ratings. If the films and TV shows we made were bad, the audience switched off – and we’d all get axed. Being fired by Kerry Packer at 4.30pm on a Friday afternoon was good for the soul. I’ve been there and done …
A decade ago, launching your Company’s own TV Channel would have cost hundreds of thousands of dollars. Probably millions. Today, it’s FREE. Thanks to the giant of video streaming, Google’s YouTube – now the second largest search engine in the world. We’ve launched a few customised channels in recent weeks. There’s www.youtube.com/raywhitebulimba For Ray White …
“video” means “I see”, from the Latin verb “videre”. And you’re going to see a lot more of it, if Cisco’s ‘Visual Networking Index Forecast’ is any indication. This is an ongoing initiative from the ‘big switcher’, a White Paper which comes with companion reading topics like ‘Reaching the Zettabyte Threshold’. Here’s some nuggets from …
A Game Play. What ‘IF’ you woke up and discovered VIRGIN was launching a real estate agency in your marketplace tomorrow. And this isn’t outside the realms of possibility. VIRGIN is always looking at markets and industries. We tried VIRGIN coke – and we like it Better Than The Real Thing. Seriously. What would your …
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