Preferred Video Supplier

PlatinumHD Propvid is proud to announce it has been appointed preferred HD video supplier for Australia’s No 1 real estate portal, www.realestate.com.au. Bringing video to the Internet has been a long, hard road, which started for us back in Sydney in 2004 as a small company called SMASH POP! We then morphed into Propvid (www.propvid.tv) […]

$10,000 Challenge

The 12 x $10,000 PlatinumHD Challenge. At PlatinumHD Propvid, we’re all about exploring the outer edges of the envelope for real estate video. Making quality, creative stuff that stands out from the crowd and delivers “eyeballs”. So, we’re launching the PlatinumHD Challenge. You come up with the best idea for a property video – and […]

A Time to ‘LIKE’ The Truth In Advertising

A time to ‘LIKE’ the Truth in advertising. The age of Facebook & YouTube ‘Likes’, ‘Sharing’ and ‘Comments’ poses some challenging dilemmas for ‘Mad Men’, ad merchants and copywriters. For the first time in history, selling points claimed in a media increasingly going ‘social’ gives the general public (buyers) not only the opportunity to disagree […]

Longer Ain’t Better

There’s a very BIG misconception with property videos the longer a film goes for, the more value your Client is going to get out of it. The old ‘more bang for the buck’. That’s just plain wrong. In our world, cutting shorter is harder. It demands creativity and discipline. Any mug can throw together a […]

Here’s To The Crazy Ones!

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the […]

Dedicated Client Editing Suite

We’re getting ready for the next stage of HD video editing. Beyond 1080p. Any day now, the fastest Mac on the planet arrives – the centrepiece of our new edit, effects and colour grading suite designed specifically for Prestige Agents and Prestige properties. Fitted out with a new 12-core Apple machine plus big screens and […]

The Power Of A Marketing Idea

Anthony Lowe (Propvid Gold Coast) relates this story: A Marketing guy walks past a blind man in the street, who has a small box next to him, with a sign ‘PLEASE HELP!’ There’s a few token coins in there. The marketing guy bends down, rewrites the sign and walks off. The next day, when the […]

Liz Hurley & Shane Warne

When Brisbane Director Mark Deere arrived at Aurora Towers, in Brisbane, to commence Series 2 of lifestyle_urban for Chris Hinds’ RE/MAX Everything Property Group, he was determined to think outside the square for 2011. Last year saw us introduce a high fashion approach to presenting Brisbane apartment living for Chris, using words like ‘collection’ and […]

A Response From Steve Jobs

And what did Steve say in his reply. One word ‘Yep’. But at least Christian Fitzpatrick got a reply back. Here’s the email Christian sent to sjobs@apple.com. “Steve. I just wanted to say, I love Apple. We are a small business around 15 machines and derive our income from the use of FCP mostly. My […]