Barney McGrath, ex-NY advertising guru largely responsible for the modern re-make of the real estate agency with his breakout vision for McGrath, had just finished a major overhaul on the Ray White logo and collateral. Now he was turning his blowtorch like attention to Broadbeach with a good idea. “We are Broadbeach.” Simple. It encapsulated what …
Tag Archives: Gary Gannon
The Blockbuster 07
Ray White Broadbeach principal Gary Gannon was at full-throttle, motivating a room full of Agents in preparation for the summer auction craze on the Gold Coast. We’d pitched him an idea for the world’s first high-definition in-room video auction called The Blockbuster. It would go head to head against Ray White Surfer’s Paradise’s seminal The …