Blockbuster 08

Brash. Fake it will you make it. For the promo for the 008 Blockbuster, we slipped into the race crowd with special passes for a ride on a Blackhawk as part of the Indy celebrations. The airforce just assumed we were the BTS CREW and away we went. Inside running. What’s a Blackhawk got to […]

We Are Broadbeach. V 1.3

Barney McGrath, ex-NY advertising guru largely responsible for the modern re-make of the real estate agency with his breakout vision for McGrath, had just finished a major overhaul on the Ray White logo and collateral. Now he was turning his blowtorch like attention to Broadbeach with a good idea. “We are Broadbeach.” Simple. It encapsulated what […]

The Blockbuster 07

Ray White Broadbeach principal Gary Gannon was at full-throttle, motivating a room full of Agents in preparation for the summer auction craze on the Gold Coast. We’d pitched him an idea for the world’s first high-definition in-room video auction called The Blockbuster. It would go head to head against Ray White Surfer’s Paradise’s seminal The […]