“2011 is the year that Content = Commerce. Back in television’s early days – advertisers were content creators. Remember when ’soap operas’ where produced by soap companies? Well, now that era is back – and it’s going to be explosive. With content creation tools now easy to use – brands and ecommerce companies will find …
Category Archives: General
Liz Hurley & Shane Warne
When Brisbane Director Mark Deere arrived at Aurora Towers, in Brisbane, to commence Series 2 of lifestyle_urban for Chris Hinds’ RE/MAX Everything Property Group, he was determined to think outside the square for 2011. Last year saw us introduce a high fashion approach to presenting Brisbane apartment living for Chris, using words like ‘collection’ and …
A Response From Steve Jobs
And what did Steve say in his reply. One word ‘Yep’. But at least Christian Fitzpatrick got a reply back. Here’s the email Christian sent to sjobs@apple.com. “Steve. I just wanted to say, I love Apple. We are a small business around 15 machines and derive our income from the use of FCP mostly. My …
Lucas Wilson – Centrepoint First National
This is Centrepoint First National‘s Lucas Wilson‘s debut PlatinumHD video on the Gold Coast, on the sub penthouse of Circle on Cavill We’d just got our hands on the Canon 7D which punches out some slow-motion and with Lucas in tow, we had the creative freedom we needed to lay down something special. The idea …
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Reflections – Penthouse Tower II for Neicon
We shot this on the Sony PMWEX3, with an interchangeable lens mount, allowing us to put some old Nikon prime manual glass on the camera for the first time using a strange contraption called a Letus adaptor. This finally gave us the depth-of-field we’d been searching for in video cameras. The Canon 5DMII, teasing interchangeable …
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Health William’s H-House
Heath Williams is as much of an artist as he is an Agent. Passionate about design. This passion came through in his pitch to us on what he wanted to see in H-House, which opened with a tracking shot across the Story Bridge, in peak-hour. Production notes: We sandbagged a high-hat and geared head in …
Dane Atherton. Putting On The Ritz.
As silky as oil down a wet road, not even Teflon could stick to Dane.