We won the McGrath video account. We resigned the McGrath video account. The contract was bitter sweet. It was the most painful period in this Company’s life, resulting in a loss of more than $300,000 when the projected videos failed to materialise. It very nearly destroyed us. Not a lot of companies survive walking away …
Continue reading “McGrath Vision – In The Rear Vision Mirror”
This video wraps up the work we’ve done for McGrath since winning the account in 2013, and resigning the corporate gig in November, 2015. We made most of our milestones but take-up on VPA (Vendor Paid Advertising) was disappointing with the market not responding as favourably as we projected to video. This was compounded by …
platinumHD‘s proposal was to design, build and run a 24/7 online real estate channel for McGrath, complete with a team of four presenters in NSW and Queensland who would front property videos and interview Agents on listings and all aspects of the industry. There’d be purpose built, pre-lit studios/booths where Agents could record and file …
