Love My Villa. ‘Amalifi’ cost over $10 million to build. With that sort of price tag, in this sort of market, any type of marketing is going up hard against it. To add to the challenge, 50 Knightsbridge Parade East, Soverign Islands, had already been “video’d”, photographed, floor-planned, 3D whatever’d and word-smithed to death by …
Tag Archives: Online Video
A Romantic Comedy – 6 Ben Lexon Place, Robina
It was always fun working with Lucas Wilson and Natalie Poteri. They happily let us push the limit. In this film Lucas plays a forgetful Agent, who can’t remember names, while Natalie is a potential buyer. A romantic comedy on Youtube:https://www.youtube.com/watch?v=Xy1zvCm3zvA A Game Show on YouTubehttps://www.youtube.com/watch?v=htiCige_mpc
No Such Thing As A FREE YouTube Lunch
Why NOT YouTube for business? At PlatinumHD Propvid, we’ve invested a few hundred thousand dollars over the years in designing, building and constantly refining our own video streaming system designed specifically for the real estate industry. Its called TSR (The Screening Room). We continue to evolve it. Soon, we’ll launch TSR4. We chose to develop …
Preferred Video Supplier
PlatinumHD Propvid is proud to announce it has been appointed preferred HD video supplier for Australia’s No 1 real estate portal, www.realestate.com.au. Bringing video to the Internet has been a long, hard road, which started for us back in Sydney in 2004 as a small company called SMASH POP! We then morphed into Propvid (www.propvid.tv) …
VPA = WIN/WIN
As we slowly expand internationally, we’re being exposed to different ways of doing things. Different ways Agents do things. Different business models. Increasingly, we are being asked, why is the quality of real estate marketing in Australia so high and how overseas Agents can achieve these results? The most defining answer – in terms of …
$10,000 Challenge
The 12 x $10,000 PlatinumHD Challenge. At PlatinumHD Propvid, we’re all about exploring the outer edges of the envelope for real estate video. Making quality, creative stuff that stands out from the crowd and delivers “eyeballs”. So, we’re launching the PlatinumHD Challenge. You come up with the best idea for a property video – and …
A Time to ‘LIKE’ The Truth In Advertising
A time to ‘LIKE’ the Truth in advertising. The age of Facebook & YouTube ‘Likes’, ‘Sharing’ and ‘Comments’ poses some challenging dilemmas for ‘Mad Men’, ad merchants and copywriters. For the first time in history, selling points claimed in a media increasingly going ‘social’ gives the general public (buyers) not only the opportunity to disagree …
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Longer Ain’t Better
There’s a very BIG misconception with property videos the longer a film goes for, the more value your Client is going to get out of it. The old ‘more bang for the buck’. That’s just plain wrong. In our world, cutting shorter is harder. It demands creativity and discipline. Any mug can throw together a …
Time To KILL Real Estate Cliches
When dealing with a medium as relatively new to real estate as ‘video’, it’s application demands a big re-think around dialogue. Take ‘You see’. Viewers ‘can see’ it is a kitchen. There’s no point in pointing it out to them. “As you can see, I’m in the kitchen.” Yep. We kind’a guessed that. The fridge …
Towards the Holy Grail – HDR-3D
Towards the Holy Grail of HDR 3D Video The later part of 2011 could see ‘real estate video’ surpass ‘real estate photography’ in it’s one area of weakness. That of Dynamic Range. The technology isn’t available to ‘commercialise’ it for property just yet – the operative term being ‘yet’. What we’re talking about here is …