Our objective has always been to place a buyer in a home; to show them around it – and sink an emotional hook. To make them pick up the phone and call the Agent. This means delivering the most awesome picture we can to the screen. Mobile. Tablet. Computer. TV. Cinema. Up until now, we …
Category Archives: General
God’s Gift to Real Estate
God’s Gift To Real Estate – Book 1 We’ve launched the first part of Vish Uttam’s new Agent Profile which he “won” in our first $10,000 challenge. Vish, a Senior Marketing Executive at Brisbane’s Open House Realty Group, based his idea for God’s Gift To Real Estate on the widely acclaimed, hugely successful and brilliantly …
No Such Thing As A FREE YouTube Lunch
Why NOT YouTube for business? At PlatinumHD Propvid, we’ve invested a few hundred thousand dollars over the years in designing, building and constantly refining our own video streaming system designed specifically for the real estate industry. Its called TSR (The Screening Room). We continue to evolve it. Soon, we’ll launch TSR4. We chose to develop …
Preferred Video Supplier
PlatinumHD Propvid is proud to announce it has been appointed preferred HD video supplier for Australia’s No 1 real estate portal, www.realestate.com.au. Bringing video to the Internet has been a long, hard road, which started for us back in Sydney in 2004 as a small company called SMASH POP! We then morphed into Propvid (www.propvid.tv) …
$10,000 Challenge
The 12 x $10,000 PlatinumHD Challenge. At PlatinumHD Propvid, we’re all about exploring the outer edges of the envelope for real estate video. Making quality, creative stuff that stands out from the crowd and delivers “eyeballs”. So, we’re launching the PlatinumHD Challenge. You come up with the best idea for a property video – and …
A Time to ‘LIKE’ The Truth In Advertising
A time to ‘LIKE’ the Truth in advertising. The age of Facebook & YouTube ‘Likes’, ‘Sharing’ and ‘Comments’ poses some challenging dilemmas for ‘Mad Men’, ad merchants and copywriters. For the first time in history, selling points claimed in a media increasingly going ‘social’ gives the general public (buyers) not only the opportunity to disagree …
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Longer Ain’t Better
There’s a very BIG misconception with property videos the longer a film goes for, the more value your Client is going to get out of it. The old ‘more bang for the buck’. That’s just plain wrong. In our world, cutting shorter is harder. It demands creativity and discipline. Any mug can throw together a …
Here’s To The Crazy Ones!
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the …
Dedicated Client Editing Suite
We’re getting ready for the next stage of HD video editing. Beyond 1080p. Any day now, the fastest Mac on the planet arrives – the centrepiece of our new edit, effects and colour grading suite designed specifically for Prestige Agents and Prestige properties. Fitted out with a new 12-core Apple machine plus big screens and …
The Power Of A Marketing Idea
Anthony Lowe (Propvid Gold Coast) relates this story: A Marketing guy walks past a blind man in the street, who has a small box next to him, with a sign ‘PLEASE HELP!’ There’s a few token coins in there. The marketing guy bends down, rewrites the sign and walks off. The next day, when the …