Love My Villa. ‘Amalifi’ cost over $10 million to build. With that sort of price tag, in this sort of market, any type of marketing is going up hard against it. To add to the challenge, 50 Knightsbridge Parade East, Soverign Islands, had already been “video’d”, photographed, floor-planned, 3D whatever’d and word-smithed to death by …
Tag Archives: Digital video
The First Property ‘Short’ – Linnaeus
Pin sharp from front to back; every sky blue; each and every colour in the spectrum amped. Shadows brushed white, with radiating light; all lawns painted fresh-cut green. Today’s real estate photography – almost all real estate photography, including much of the material produced by this production house – has managed to remove itself from …
A Romantic Comedy – 6 Ben Lexon Place, Robina
It was always fun working with Lucas Wilson and Natalie Poteri. They happily let us push the limit. In this film Lucas plays a forgetful Agent, who can’t remember names, while Natalie is a potential buyer. A romantic comedy on Youtube:https://www.youtube.com/watch?v=Xy1zvCm3zvA A Game Show on YouTubehttps://www.youtube.com/watch?v=htiCige_mpc
No Such Thing As A FREE YouTube Lunch
Why NOT YouTube for business? At PlatinumHD Propvid, we’ve invested a few hundred thousand dollars over the years in designing, building and constantly refining our own video streaming system designed specifically for the real estate industry. Its called TSR (The Screening Room). We continue to evolve it. Soon, we’ll launch TSR4. We chose to develop …
Beechwood Close & PlatinumHD’s Five L’s of Film-Making
Platinum’s five L’s of Film Making 1. Light – you need to control it, and pack it. 2. Location – the place you’re going to shoot has to tie in with the L approach. 3. Lenses – without a serious set of fast primes, you’re restricted. 4. Look – the style, feel and genre you’re …
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Preferred Video Supplier
PlatinumHD Propvid is proud to announce it has been appointed preferred HD video supplier for Australia’s No 1 real estate portal, www.realestate.com.au. Bringing video to the Internet has been a long, hard road, which started for us back in Sydney in 2004 as a small company called SMASH POP! We then morphed into Propvid (www.propvid.tv) …
The Emperor’s New Clothes
An Emperor who cares for nothing but his appearance and attire hires two tailors who promise him the finest suit of clothes from a fabric invisible to anyone who is unfit for his position or “just hopelessly stupid”. The Emperor cannot see the cloth himself, but pretends that he can for fear of appearing unfit …
VPA = WIN/WIN
As we slowly expand internationally, we’re being exposed to different ways of doing things. Different ways Agents do things. Different business models. Increasingly, we are being asked, why is the quality of real estate marketing in Australia so high and how overseas Agents can achieve these results? The most defining answer – in terms of …
$10,000 Challenge
The 12 x $10,000 PlatinumHD Challenge. At PlatinumHD Propvid, we’re all about exploring the outer edges of the envelope for real estate video. Making quality, creative stuff that stands out from the crowd and delivers “eyeballs”. So, we’re launching the PlatinumHD Challenge. You come up with the best idea for a property video – and …
A Time to ‘LIKE’ The Truth In Advertising
A time to ‘LIKE’ the Truth in advertising. The age of Facebook & YouTube ‘Likes’, ‘Sharing’ and ‘Comments’ poses some challenging dilemmas for ‘Mad Men’, ad merchants and copywriters. For the first time in history, selling points claimed in a media increasingly going ‘social’ gives the general public (buyers) not only the opportunity to disagree …
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