I Love My Villa

Love My Villa. ‘Amalifi’ cost over $10 million to build. With that sort of price tag, in this sort of market, any type of marketing is going up hard against it. To add to the challenge, 50 Knightsbridge Parade East, Soverign Islands, had already been “video’d”, photographed, floor-planned, 3D whatever’d and word-smithed to death by …

The First Property ‘Short’ – Linnaeus

Pin sharp from front to back; every sky blue; each and every colour in the spectrum amped. Shadows brushed white, with radiating light; all lawns painted fresh-cut green. Today’s real estate photography – almost all real estate photography, including much of the material produced by this production house – has managed to remove itself from …

A Romantic Comedy – 6 Ben Lexon Place, Robina

It was always fun working with Lucas Wilson and Natalie Poteri. They happily let us push the limit. In this film Lucas plays a forgetful Agent, who can’t remember names, while Natalie is a potential buyer. A romantic comedy on Youtube:https://www.youtube.com/watch?v=Xy1zvCm3zvA A Game Show on YouTubehttps://www.youtube.com/watch?v=htiCige_mpc

No Such Thing As A FREE YouTube Lunch

Why NOT YouTube for business? At PlatinumHD Propvid, we’ve invested a few hundred thousand dollars over the years in designing, building and constantly refining our own video streaming system designed specifically for the real estate industry. Its called TSR (The Screening Room). We continue to evolve it. Soon, we’ll launch TSR4. We chose to develop …

Time To KILL Real Estate Cliches

When dealing with a medium as relatively new to real estate as ‘video’, it’s application demands a big re-think around dialogue. Take ‘You see’. Viewers ‘can see’ it is a kitchen. There’s no point in pointing it out to them. “As you can see, I’m in the kitchen.” Yep. We kind’a guessed that. The fridge …

Towards the Holy Grail – HDR-3D

Towards the Holy Grail of HDR 3D Video The later part of 2011 could see ‘real estate video’ surpass ‘real estate photography’ in it’s one area of weakness. That of Dynamic Range. The technology isn’t available to ‘commercialise’ it for property just yet – the operative term being ‘yet’. What we’re talking about here is …

The EVENT 2011

We’ve just wrapped production on what is, arguably one, if not THE, biggest in-room Auctions in Australasia – The EVENT of 2011, for Andrew and Greg Bell’s Ray White Surfers Paradise Group – the No 1 franchise in this global brand. The EVENT is a milestone on the Australian property calendar. There’s absolutely nothing quite …

The 19 Binda Place Bombshell

It made national news on Nine and Ten and by February 15, claimed the No 2 spot on The Today Show’s ‘Most Clicked On’. It was featured on all the free-to-air news bulletins plus A Current Affair and Today Tonight. And we received a bomb threat from a feminist group. Media Hunter said “Holy cow, talk …

Lucas Wilson – Centrepoint First National

This is Centrepoint First National‘s Lucas Wilson‘s debut PlatinumHD video on the Gold Coast, on the sub penthouse of Circle on Cavill We’d just got our hands on the Canon 7D which punches out some slow-motion and with Lucas in tow, we had the creative freedom we needed to lay down something special. The idea …

Reflections – Penthouse Tower II for Neicon

We shot this on the Sony PMWEX3, with an interchangeable lens mount, allowing us to put some old Nikon prime manual glass on the camera for the first time using a strange contraption called a Letus adaptor. This finally gave us the depth-of-field we’d been searching for in video cameras. The Canon 5DMII, teasing interchangeable …