This just in from Agent Jason Savage on the Ballin Downs video – produced over three days, for $15,000 plus helicopter aerials. And again, we broke all the rules here. It is a generally accepted rule of real estate marketing that you never ever film or even associate a home-owner or his/her memories in any …
Tag Archives: Online Video Marketing
Ballin Downs. A’lysee’s Story
This marks the first time we’ve introduced a real human touch to a property film. This is A’lysse’s true Story. A’lysse also brought a real vision to this three-day production, aiming for a high-end polo look in terms of wardrobe. The production, the most expensive residential shoot produced to date, included two other pieces – …
I Love My Villa
Love My Villa. ‘Amalifi’ cost over $10 million to build. With that sort of price tag, in this sort of market, any type of marketing is going up hard against it. To add to the challenge, 50 Knightsbridge Parade East, Soverign Islands, had already been “video’d”, photographed, floor-planned, 3D whatever’d and word-smithed to death by …
The First Property ‘Short’ – Linnaeus
Pin sharp from front to back; every sky blue; each and every colour in the spectrum amped. Shadows brushed white, with radiating light; all lawns painted fresh-cut green. Today’s real estate photography – almost all real estate photography, including much of the material produced by this production house – has managed to remove itself from …
A Romantic Comedy – 6 Ben Lexon Place, Robina
It was always fun working with Lucas Wilson and Natalie Poteri. They happily let us push the limit. In this film Lucas plays a forgetful Agent, who can’t remember names, while Natalie is a potential buyer. A romantic comedy on Youtube:https://www.youtube.com/watch?v=Xy1zvCm3zvA A Game Show on YouTubehttps://www.youtube.com/watch?v=htiCige_mpc
No Such Thing As A FREE YouTube Lunch
Why NOT YouTube for business? At PlatinumHD Propvid, we’ve invested a few hundred thousand dollars over the years in designing, building and constantly refining our own video streaming system designed specifically for the real estate industry. Its called TSR (The Screening Room). We continue to evolve it. Soon, we’ll launch TSR4. We chose to develop …
A Time to ‘LIKE’ The Truth In Advertising
A time to ‘LIKE’ the Truth in advertising. The age of Facebook & YouTube ‘Likes’, ‘Sharing’ and ‘Comments’ poses some challenging dilemmas for ‘Mad Men’, ad merchants and copywriters. For the first time in history, selling points claimed in a media increasingly going ‘social’ gives the general public (buyers) not only the opportunity to disagree …
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Towards the Holy Grail – HDR-3D
Towards the Holy Grail of HDR 3D Video The later part of 2011 could see ‘real estate video’ surpass ‘real estate photography’ in it’s one area of weakness. That of Dynamic Range. The technology isn’t available to ‘commercialise’ it for property just yet – the operative term being ‘yet’. What we’re talking about here is …
Reflections – Penthouse Tower II for Neicon
We shot this on the Sony PMWEX3, with an interchangeable lens mount, allowing us to put some old Nikon prime manual glass on the camera for the first time using a strange contraption called a Letus adaptor. This finally gave us the depth-of-field we’d been searching for in video cameras. The Canon 5DMII, teasing interchangeable …
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Shooting Oracle I & II – The Power Up
We were honoured to be chosen by Neicon Developments to lens Towers I & II of The Oracle at Broadbeach, for a film and photographs. It is a multi-faced project. The first stage saw PlatinumHD Crews shot both buildings during what’s called a ‘POWER UP’ for over two nights, using seven cameras. The lights in every …