Love My Villa. ‘Amalifi’ cost over $10 million to build. With that sort of price tag, in this sort of market, any type of marketing is going up hard against it. To add to the challenge, 50 Knightsbridge Parade East, Soverign Islands, had already been “video’d”, photographed, floor-planned, 3D whatever’d and word-smithed to death by …
Tag Archives: real estate video
Beechwood Close & PlatinumHD’s Five L’s of Film-Making
Platinum’s five L’s of Film Making 1. Light – you need to control it, and pack it. 2. Location – the place you’re going to shoot has to tie in with the L approach. 3. Lenses – without a serious set of fast primes, you’re restricted. 4. Look – the style, feel and genre you’re …
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Preferred Video Supplier
PlatinumHD Propvid is proud to announce it has been appointed preferred HD video supplier for Australia’s No 1 real estate portal, www.realestate.com.au. Bringing video to the Internet has been a long, hard road, which started for us back in Sydney in 2004 as a small company called SMASH POP! We then morphed into Propvid (www.propvid.tv) …
The Emperor’s New Clothes
An Emperor who cares for nothing but his appearance and attire hires two tailors who promise him the finest suit of clothes from a fabric invisible to anyone who is unfit for his position or “just hopelessly stupid”. The Emperor cannot see the cloth himself, but pretends that he can for fear of appearing unfit …
VPA = WIN/WIN
As we slowly expand internationally, we’re being exposed to different ways of doing things. Different ways Agents do things. Different business models. Increasingly, we are being asked, why is the quality of real estate marketing in Australia so high and how overseas Agents can achieve these results? The most defining answer – in terms of …
$10,000 Challenge
The 12 x $10,000 PlatinumHD Challenge. At PlatinumHD Propvid, we’re all about exploring the outer edges of the envelope for real estate video. Making quality, creative stuff that stands out from the crowd and delivers “eyeballs”. So, we’re launching the PlatinumHD Challenge. You come up with the best idea for a property video – and …
A Time to ‘LIKE’ The Truth In Advertising
A time to ‘LIKE’ the Truth in advertising. The age of Facebook & YouTube ‘Likes’, ‘Sharing’ and ‘Comments’ poses some challenging dilemmas for ‘Mad Men’, ad merchants and copywriters. For the first time in history, selling points claimed in a media increasingly going ‘social’ gives the general public (buyers) not only the opportunity to disagree …
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Time To KILL Real Estate Cliches
When dealing with a medium as relatively new to real estate as ‘video’, it’s application demands a big re-think around dialogue. Take ‘You see’. Viewers ‘can see’ it is a kitchen. There’s no point in pointing it out to them. “As you can see, I’m in the kitchen.” Yep. We kind’a guessed that. The fridge …
The EVENT 2011
We’ve just wrapped production on what is, arguably one, if not THE, biggest in-room Auctions in Australasia – The EVENT of 2011, for Andrew and Greg Bell’s Ray White Surfers Paradise Group – the No 1 franchise in this global brand. The EVENT is a milestone on the Australian property calendar. There’s absolutely nothing quite …
Liz Hurley & Shane Warne
When Brisbane Director Mark Deere arrived at Aurora Towers, in Brisbane, to commence Series 2 of lifestyle_urban for Chris Hinds’ RE/MAX Everything Property Group, he was determined to think outside the square for 2011. Last year saw us introduce a high fashion approach to presenting Brisbane apartment living for Chris, using words like ‘collection’ and …