VPA. Brought to you by McDonalds? We crossed paths with an Agent this week who said he’d glanced out our YouTube Channel, done some math (videos launched against channel views) and decided “video doesn’t work.” “You average about 10 views a video,” he theorised. This guy wasn’t the first to jump to the same conclusion. …
Author Archives: Brett Clements
We Up The Ante to 720. And The Game Begins
Alice in Wonderland. UP to 720. And now. The game begins. Last week, we re-configured what we call our ‘droplets’ and started compressing and uploading our videos in what’s called ‘720’ to the web for streaming. It was absolutely no coincidence we also invested in East Coast servers to deliver faster streaming speeds to our …
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The Social Experiment for Chris Gilmour
The Social Experiment. This is a road movie we filmed for Chris Gilmour – Australia’s Fastest Agent – from All Properties Group. Chris is a big believer in social media, especially Facebook. His billboard says LIKE ME and a lot of people do. So. We decided to put it to the test. The objective? Can …
What’s 4K Have To Do With Real Estate Anyway?
What’s 4K? Over the next few months, you’re going to hear the term 4K more and more. Basically, it is the next level of HD. Even Higher Definition. It is the next big thing in image quality as far as consumers are concerned. When you hear the guys down at Domayne banging on about Panasonic …
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We Love Video
Human beings are made to feel things. We cry. We laugh. We love. We respect people who look us straight in the eye. We respond to movement. When video is used effectively, it triggers emotion. There are two types of video. Video shot to record something. A birthday. A Christmas. A moment in time. Then …
The Gloves Come Off – March 28, 2012
This is a snap shot of the future of real estate video. A professional presenter, in this instance, popular Queensland identity Erin Connor, representing a brand; in this case Ray White Special Projects. Presenting a product on behalf of them. This is how almost every product is sold. From toothpaste up. When you’re ready to …
The Blaire Witch project
It is not about the camera. The equipment doesn’t define the artist. The Blaire Witch Project proved that. RED has only entered our equation out of a desire to test, probe and exceed all existing limits. We couldn’t call ourselves PlatinumHD if we didn’t invest in the best in the world. Other sensors, cameras and …
1 Scott Street
1 Scott Street was always going to be a Brisbane landmark. The position, plus the design signature of Jackson Teece Architects pretty much guaranteed it. So when Mark Lowrey from STYLE Prestige first pitched his idea to us for a series of films tracing the creative process behind the refurbishing of three apartments by three …
The Mighty Slideshow Versus Smart TV
This could also be called “The never-ending search for the NEXT big thing.” A good friend of mine asked me the other day ‘Do you think that’s it for video?’ in the real estate business. The early adopters get restless when they know the rest of the herd is on the way. Video’s indent in …
2011 – A Year in Review
2011 – a Year in Review. When you shoot more than 50 real estate videos a week (just on the Gold Coast) and manage an online video network that now stretches across the world, through multiple time zones, a PlatinumHD Propvid day is one long and remarkable 48 hours. What’s remarkable is the burden of …