We always try and build a storyline into our lifestyle shoots. It gives the talent something to focus on and bring their character to. For the marketing of Lewis Shaw’s $20 million AMARA residences at Bulimba – which comprise 13 luxury levels – the plot-line we worked up together is ‘…one of those days when you shouldn’t have …
Author Archives: Brett Clements
Chevron’s North Penthouse with Sophie Falkiner.
The storyline behind this film for Kollosche Prestige Agents marketing the northern penthouse of Chevron Renaissance was preparing for a party, with A-lister Sophie Falkiner bringing the star power. The first treatment called for Butlers and Chefs and party decorators scurrying around the Versace-draped penthouse as Sophie arrived back from an international modelling job. Cuts in …
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The North Penthouse of Chevron
Inspired by Versace, the North Penthouse of Chevron drips with Gold. Listed by Kollosche Prestige Agents, the Owners requested celebrity presenter Sophie Falkiner ‘model’ the property, having seen her work on a property in Brisbane for Queensland – Sotheby’s International Realty. The idea: Sophie coming home from an international modelling job in a limo and preparing …
YourTown – 16 April Court, Maroochydore
We were up on the Sunshine Coast for the Yourtown prize home shoot at 16 April Court in Maroochydore. Brought in because of our quality and creativity, we immediately wanted to introduce some talent, and add some lyrics to the music. We believe lyrics from professionally-licensed production music adds another dimension. Most property videos are scored …
Yourtown – Tanawah
This was our first big hit out with the RED Epic W in 8k and Yourtown Marketing Manager Craig Scarr wanted every room ‘lit’ in the background. Craig wanted the home “flashed up” like still photography. Digital video doesn’t enjoy the same leniency as RAW stills in the hands of an expert retoucher – although …
Change. The Painful Decision To End Franchising.
In the early days of property video, it was easy. Given a few weeks of trial and error, you could teach anybody to shoot a basic ‘propvid’. But as video went mainstream, Agents got more and more ambitious with their storylines – pushing some of our franchisees way, way beyond the limits they’d been trained …
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Bowen Terrace
Zahra – A New Farm Story
A New Farm Story. The ‘face’ of the development would be a woman who typified the social circles and lifestyle of the location. http://www.zahranewfarm.com.au The Creative came from RUMBLE Advertising. The lead Agent was perfectionist Simon Caulfield. The Client. The Spyre Group. A specialist property company focused on residential development, managed property trusts and property advisory. The …
Yungaba For Frasers
AMITY 184
It’s always a challenge producing a film on a development that is still ‘off the plan’ and yet to get out of the ground. But Redcliffe – the birth place of the ‘Bee Gees’ – has more than enough to go around in terms of lifestyle, shooting for Focus Pacific. Luckily, we decided to head …