This is a snap shot of the future of real estate video. A professional presenter, in this instance, popular Queensland identity Erin Connor, representing a brand; in this case Ray White Special Projects. Presenting a product on behalf of them. This is how almost every product is sold. From toothpaste up. When you’re ready to …
Tag Archives: Digital video
The Blaire Witch project
It is not about the camera. The equipment doesn’t define the artist. The Blaire Witch Project proved that. RED has only entered our equation out of a desire to test, probe and exceed all existing limits. We couldn’t call ourselves PlatinumHD if we didn’t invest in the best in the world. Other sensors, cameras and …
1 Scott Street
1 Scott Street was always going to be a Brisbane landmark. The position, plus the design signature of Jackson Teece Architects pretty much guaranteed it. So when Mark Lowrey from STYLE Prestige first pitched his idea to us for a series of films tracing the creative process behind the refurbishing of three apartments by three …
The Mighty Slideshow Versus Smart TV
This could also be called “The never-ending search for the NEXT big thing.” A good friend of mine asked me the other day ‘Do you think that’s it for video?’ in the real estate business. The early adopters get restless when they know the rest of the herd is on the way. Video’s indent in …
2011 – A Year in Review
2011 – a Year in Review. When you shoot more than 50 real estate videos a week (just on the Gold Coast) and manage an online video network that now stretches across the world, through multiple time zones, a PlatinumHD Propvid day is one long and remarkable 48 hours. What’s remarkable is the burden of …
92 Savoy Drive. The Naked Truth About Last Night
Updated December 29, 2011: Views have now exceeded 100,000. Without any mainstream press. There are three versions of this film launched. Two on YouTube and one on VIMEO. Launching multiple versions was necessary due to some aggressive censorship on Neo content in the past. VIMEO now also offers up integration with Apple TV so seeing …
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Lakelands by NEO
For those who don’t know, Neo‘s Ian Adams was a SWAT cop back in the UK. The best of the best. He has an unashamed, unabashed comedic quality about him, not dissimilar to the great Benny Hill. He can have fun with being sexist, taking it right up to the line with through self-deprecating sense …
Ballin Downs – A Testimonial
This just in from Agent Jason Savage on the Ballin Downs video – produced over three days, for $15,000 plus helicopter aerials. And again, we broke all the rules here. It is a generally accepted rule of real estate marketing that you never ever film or even associate a home-owner or his/her memories in any …
PlatinumHD Propvid Goes RED Epic
In line with our mission statement to be the No 1 property, tourism and lifestyle production network worldwide, PlatinumHD will deploy a Red EPIC on all its big signature productions from late September. The camera will be used on the Gold Coast, Brisbane, The Sunshine Coast and New Zealand, by the Network’s senior DPs. This …
Ballin Downs. A’lysee’s Story
This marks the first time we’ve introduced a real human touch to a property film. This is A’lysse’s true Story. A’lysse also brought a real vision to this three-day production, aiming for a high-end polo look in terms of wardrobe. The production, the most expensive residential shoot produced to date, included two other pieces – …