It was a pre-light and camera-test at a dark bar in Brisbane’s The Barracks. And for the first time in a long time, I wasn’t in control, which always scares me. I had one chance to frame up and prove myself. “This job will all be about reflected light,” the Creative Director, Daniel Sumich, explained, …
Tag Archives: Social Media Marketing
47 TE Peters Drive
“The Owners want to use Allira Cohrs and they want her in the spa bath.” Ray White Mermaid Beach’s John Mayer said as he briefed us on the film. I replied: “Do you know what you are getting yourself into here. She has double D’s.” Within 24 hours, it was the subject of polarised commentary …
Zombie Open Home
Harcourts M1 wanted a teaser to promote the sale of a castle called Rumble. One of the few things we hadn’t done was spill some blood and guts and so we wrote Zombie Open Home. The staff and agents did their own make-up and wardrobe while we whipped up some gore. Filmed in under two …
Airways Aviation – Putting On The Spin
We were just about to break for Christmas when the call came in from a helicopter pilot mate of ours. Former Iron Man Grant Kenny’s Chopperline had just been privately acquired, and folded into a brand new aviation training company on the Gold Coast called Airways Aviation. The company needed a film to win the Singapore …
McGrath – Launching An Online TV Channel
platinumHD‘s proposal was to design, build and run a 24/7 online real estate channel for McGrath, complete with a team of four presenters in NSW and Queensland who would front property videos and interview Agents on listings and all aspects of the industry. There’d be purpose built, pre-lit studios/booths where Agents could record and file …
The Fish Rots From The Head Down
A Fish Rots From….the Head Down.* Another leadership adage may be ‘lead by example’. Or, don’t ask others to do stuff you aren’t prepared, can’t, won’t or don’t know how to do yourself. Which brings me to the hot new business in town – outsourcing your social media, while the boss flies first class. Hello? …
Branded Content in Full Flight
You may have heard the term ‘branded content’. Simply, it is serving something up to the general public that isn’t driven by sales #ullshit. We can all tell ‘the sell’. Branded content gives you a laugh, just for the hell of it. It informs or entertains you. It is brought to you by a ‘brand’ …
We Love Video
Human beings are made to feel things. We cry. We laugh. We love. We respect people who look us straight in the eye. We respond to movement. When video is used effectively, it triggers emotion. There are two types of video. Video shot to record something. A birthday. A Christmas. A moment in time. Then …
Neo’s 79 The Sovereign Mile
If there was a fraying in the controversial, headline grabbing Neo pairing of Adrian Jenkins and Ian Adams, 79 The Sovereign Mile was the first loose thread pulled, with Ian begging out any main appearances in an Entourage-inspired piece featuring babes toting machine guys and Adrian dressed as a New York pimp but doing a …
Lakelands by NEO
For those who don’t know, Neo‘s Ian Adams was a SWAT cop back in the UK. The best of the best. He has an unashamed, unabashed comedic quality about him, not dissimilar to the great Benny Hill. He can have fun with being sexist, taking it right up to the line with through self-deprecating sense …