An Open Letter to the real estate photographic suppliers’ industry. We watch with amusement daily as the big franchise groups battle it out with all the small independents, offering more for less. But wait. Much less! And lesser still. Cheaper and cheaper in a race to the bottom. Get your home photographed for ONLY $99! …
Continue reading “Sparks Fly. Winning The Race To The Bottom”
A Fish Rots From….the Head Down.* Another leadership adage may be ‘lead by example’. Or, don’t ask others to do stuff you aren’t prepared, can’t, won’t or don’t know how to do yourself. Which brings me to the hot new business in town – outsourcing your social media, while the boss flies first class. Hello? …
You may have heard the term ‘branded content’. Simply, it is serving something up to the general public that isn’t driven by sales #ullshit. We can all tell ‘the sell’. Branded content gives you a laugh, just for the hell of it. It informs or entertains you. It is brought to you by a ‘brand’ …
VPA. Brought to you by McDonalds? We crossed paths with an Agent this week who said he’d glanced out our YouTube Channel, done some math (videos launched against channel views) and decided “video doesn’t work.” “You average about 10 views a video,” he theorised. This guy wasn’t the first to jump to the same conclusion. …
The Social Experiment. This is a road movie we filmed for Chris Gilmour – Australia’s Fastest Agent – from All Properties Group. Chris is a big believer in social media, especially Facebook. His billboard says LIKE ME and a lot of people do. So. We decided to put it to the test. The objective? Can …
Human beings are made to feel things. We cry. We laugh. We love. We respect people who look us straight in the eye. We respond to movement. When video is used effectively, it triggers emotion. There are two types of video. Video shot to record something. A birthday. A Christmas. A moment in time. Then …
This is a snap shot of the future of real estate video. A professional presenter, in this instance, popular Queensland identity Erin Connor, representing a brand; in this case Ray White Special Projects. Presenting a product on behalf of them. This is how almost every product is sold. From toothpaste up. When you’re ready to …
It is not about the camera. The equipment doesn’t define the artist. The Blaire Witch Project proved that. RED has only entered our equation out of a desire to test, probe and exceed all existing limits. We couldn’t call ourselves PlatinumHD if we didn’t invest in the best in the world. Other sensors, cameras and …
Unlike any other profession, cinematography and photography (production) is something you can just ‘claim’ you do. Go down to Bentley’s Camera House, buy a CANON 50D camera and ten minutes later – “I shoot real estate!” This isn’t a story. This happens. Once a month. Ring Bentleys at Pacific Fair. And that very same day, …
deception |diˈsepSHÉ™n| noun the action of deceiving someone: obtaining property by deception. • a thing that deceives: a range of elaborate deceptions. ORIGIN late Middle English: from late Latin deceptio(n-), from decipere ‘deceive.’ I’m never been backward in coming forward. My mother used to tell me I only opened my mouth to change feet. Recently, …
Continue reading “Is Photography Real Estate’s Greatest Lie?”
