As we slowly expand internationally, we’re being exposed to different ways of doing things. Different ways Agents do things. Different business models. Increasingly, we are being asked, why is the quality of real estate marketing in Australia so high and how overseas Agents can achieve these results? The most defining answer – in terms of …
Tag Archives: Streaming Video
$10,000 Challenge
The 12 x $10,000 PlatinumHD Challenge. At PlatinumHD Propvid, we’re all about exploring the outer edges of the envelope for real estate video. Making quality, creative stuff that stands out from the crowd and delivers “eyeballs”. So, we’re launching the PlatinumHD Challenge. You come up with the best idea for a property video – and …
A Time to ‘LIKE’ The Truth In Advertising
A time to ‘LIKE’ the Truth in advertising. The age of Facebook & YouTube ‘Likes’, ‘Sharing’ and ‘Comments’ poses some challenging dilemmas for ‘Mad Men’, ad merchants and copywriters. For the first time in history, selling points claimed in a media increasingly going ‘social’ gives the general public (buyers) not only the opportunity to disagree …
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Time To KILL Real Estate Cliches
When dealing with a medium as relatively new to real estate as ‘video’, it’s application demands a big re-think around dialogue. Take ‘You see’. Viewers ‘can see’ it is a kitchen. There’s no point in pointing it out to them. “As you can see, I’m in the kitchen.” Yep. We kind’a guessed that. The fridge …
Towards the Holy Grail – HDR-3D
Towards the Holy Grail of HDR 3D Video The later part of 2011 could see ‘real estate video’ surpass ‘real estate photography’ in it’s one area of weakness. That of Dynamic Range. The technology isn’t available to ‘commercialise’ it for property just yet – the operative term being ‘yet’. What we’re talking about here is …
The EVENT 2011
We’ve just wrapped production on what is, arguably one, if not THE, biggest in-room Auctions in Australasia – The EVENT of 2011, for Andrew and Greg Bell’s Ray White Surfers Paradise Group – the No 1 franchise in this global brand. The EVENT is a milestone on the Australian property calendar. There’s absolutely nothing quite …
Liz Hurley & Shane Warne
When Brisbane Director Mark Deere arrived at Aurora Towers, in Brisbane, to commence Series 2 of lifestyle_urban for Chris Hinds’ RE/MAX Everything Property Group, he was determined to think outside the square for 2011. Last year saw us introduce a high fashion approach to presenting Brisbane apartment living for Chris, using words like ‘collection’ and …
The 19 Binda Place Bombshell
It made national news on Nine and Ten and by February 15, claimed the No 2 spot on The Today Show’s ‘Most Clicked On’. It was featured on all the free-to-air news bulletins plus A Current Affair and Today Tonight. And we received a bomb threat from a feminist group. Media Hunter said “Holy cow, talk …
Joint Venture With Gold Coast Bulletin
In a special joint-venture with The Gold Coast Bulletin, PlatinumHD Propvid is very proud to announce all Propvids shot on the Coast can now be easily featured in the real estate section at www.goldcoast.com.au – at the click of a button. http://www.goldcoast.com.au/property/gold-coast-real-estate.html Working The Gold Coast Bulletin, we’ve developed technology which integrates with www.goldcoast.com.au – …
Agent FACEBOOK sites
In the fast-approaching world of ‘what’s next’, advertising will be FREE. As will content, to seamlessly transit from one page or site or theatre to the next. A Company won’t have one web site; but many of them. And with so many social media and content aggregation sites available – over 100, just with the …