No Excuses. It is stitched onto the back of our CREW caps. Unlike lawyers who can argue away the meaning of what “is’ sexual relations, us film-makers come from a world where if it looks like #hit and sounds like #hit, well, it is #hit. Black and white. No arguments. No discussions. No justification. You …
Tag Archives: Online Video
Sparks Fly. Winning The Race To The Bottom
An Open Letter to the real estate photographic suppliers’ industry. We watch with amusement daily as the big franchise groups battle it out with all the small independents, offering more for less. But wait. Much less! And lesser still. Cheaper and cheaper in a race to the bottom. Get your home photographed for ONLY $99! …
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R.I.P Print
Print diagnosis in Australia now TERMINAL. Get your affairs in order. Long live The Internet. We started this business back in Sydney more than 8 years ago, treading the streets of posh Double Bay with a borrowed Sony PDX10 and a shopping trolly as a CREW car. Back then, only one or two Agents believed …
The Fish Rots From The Head Down
A Fish Rots From….the Head Down.* Another leadership adage may be ‘lead by example’. Or, don’t ask others to do stuff you aren’t prepared, can’t, won’t or don’t know how to do yourself. Which brings me to the hot new business in town – outsourcing your social media, while the boss flies first class. Hello? …
Branded Content in Full Flight
You may have heard the term ‘branded content’. Simply, it is serving something up to the general public that isn’t driven by sales #ullshit. We can all tell ‘the sell’. Branded content gives you a laugh, just for the hell of it. It informs or entertains you. It is brought to you by a ‘brand’ …
INSIDE PlatinumHD
VPA. Brought to you by McDonalds? We crossed paths with an Agent this week who said he’d glanced out our YouTube Channel, done some math (videos launched against channel views) and decided “video doesn’t work.” “You average about 10 views a video,” he theorised. This guy wasn’t the first to jump to the same conclusion. …
We Up The Ante to 720. And The Game Begins
Alice in Wonderland. UP to 720. And now. The game begins. Last week, we re-configured what we call our ‘droplets’ and started compressing and uploading our videos in what’s called ‘720’ to the web for streaming. It was absolutely no coincidence we also invested in East Coast servers to deliver faster streaming speeds to our …
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The Social Experiment for Chris Gilmour
The Social Experiment. This is a road movie we filmed for Chris Gilmour – Australia’s Fastest Agent – from All Properties Group. Chris is a big believer in social media, especially Facebook. His billboard says LIKE ME and a lot of people do. So. We decided to put it to the test. The objective? Can …
What’s 4K Have To Do With Real Estate Anyway?
What’s 4K? Over the next few months, you’re going to hear the term 4K more and more. Basically, it is the next level of HD. Even Higher Definition. It is the next big thing in image quality as far as consumers are concerned. When you hear the guys down at Domayne banging on about Panasonic …
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We Love Video
Human beings are made to feel things. We cry. We laugh. We love. We respect people who look us straight in the eye. We respond to movement. When video is used effectively, it triggers emotion. There are two types of video. Video shot to record something. A birthday. A Christmas. A moment in time. Then …