Harcourts M1 wanted a teaser to promote the sale of a castle called Rumble. One of the few things we hadn’t done was spill some blood and guts and so we wrote Zombie Open Home. The staff and agents did their own make-up and wardrobe while we whipped up some gore. Filmed in under two …
Tag Archives: Property photography
Meet The Man Behind The Voice – Ashleigh Mac
We’ve been working with Ashleigh Mac since we opened in South East Queensland in 2006. A highly experienced Voice Over Artist with a vast range and demonstrated history of working in the media production industry, Ash enjoyed a 30 year career as a Breakfast Radio host throughout Queensland and into NSW. Breakfast Host Brisbane for …
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McGrath – Launching An Online TV Channel
platinumHD‘s proposal was to design, build and run a 24/7 online real estate channel for McGrath, complete with a team of four presenters in NSW and Queensland who would front property videos and interview Agents on listings and all aspects of the industry. There’d be purpose built, pre-lit studios/booths where Agents could record and file …
IGNITE – A Serious Corporate Video?
The brief from Greg Lemon was direct: “Appeal to Men Over 50.” And we want it super sexy. Be careful what you wish for. The idea was to spoof a TV series called Success Stories. With Jennifer Kachel playing the part of a reporter, the men were lost for words. In the first screening, both …
Desiderata – Experimental Film-making For Real Estate
Desiderata. Latin: “desired things” – a 1927 prose poem by American writer Max Ehrmann (1872-1945) OK. It may be a little deep. But at platinumHD Propvid, we’re always striving to make more of a film about a property than just a video on it. I wanted to go for a colder look. We also brought …
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Sparks Fly. Winning The Race To The Bottom
An Open Letter to the real estate photographic suppliers’ industry. We watch with amusement daily as the big franchise groups battle it out with all the small independents, offering more for less. But wait. Much less! And lesser still. Cheaper and cheaper in a race to the bottom. Get your home photographed for ONLY $99! …
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The Fish Rots From The Head Down
A Fish Rots From….the Head Down.* Another leadership adage may be ‘lead by example’. Or, don’t ask others to do stuff you aren’t prepared, can’t, won’t or don’t know how to do yourself. Which brings me to the hot new business in town – outsourcing your social media, while the boss flies first class. Hello? …
We Up The Ante to 720. And The Game Begins
Alice in Wonderland. UP to 720. And now. The game begins. Last week, we re-configured what we call our ‘droplets’ and started compressing and uploading our videos in what’s called ‘720’ to the web for streaming. It was absolutely no coincidence we also invested in East Coast servers to deliver faster streaming speeds to our …
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We Love Video
Human beings are made to feel things. We cry. We laugh. We love. We respect people who look us straight in the eye. We respond to movement. When video is used effectively, it triggers emotion. There are two types of video. Video shot to record something. A birthday. A Christmas. A moment in time. Then …
The Gloves Come Off – March 28, 2012
This is a snap shot of the future of real estate video. A professional presenter, in this instance, popular Queensland identity Erin Connor, representing a brand; in this case Ray White Special Projects. Presenting a product on behalf of them. This is how almost every product is sold. From toothpaste up. When you’re ready to …