New Site Humming on iPad

On Wednesday, December 22, 2010, we launched the new front end to our system. We’re now in live test mode and as of today, December 29, almost all bugs have been sorted. The major change? Some serious work on SEO and preparing for sub-domain sites for Brisbane, the Sunshine Coast, Miami (Florida) and Canada. This […]

Lucas Wilson – Centrepoint First National

This is Centrepoint First National‘s Lucas Wilson‘s debut PlatinumHD video on the Gold Coast, on the sub penthouse of Circle on Cavill We’d just got our hands on the Canon 7D which punches out some slow-motion and with Lucas in tow, we had the creative freedom we needed to lay down something special. The idea […]

Reflections – Penthouse Tower II for Neicon

We shot this on the Sony PMWEX3, with an interchangeable lens mount, allowing us to put some old Nikon prime manual glass on the camera for the first time using a strange contraption called a Letus adaptor. This finally gave us the depth-of-field we’d been searching for in video cameras. The Canon 5DMII, teasing interchangeable […]

Shooting Oracle I & II – The Power Up

We were honoured to be chosen by Neicon Developments to lens Towers I & II of The Oracle at Broadbeach, for a film and photographs. It is a multi-faced project. The first stage saw PlatinumHD Crews shot both buildings during what’s called a ‘POWER UP’ for over two nights, using seven cameras. The lights in every […]

Health William’s H-House

Heath Williams is as much of an artist as he is an Agent. Passionate about design. This passion came through in his pitch to us on what he wanted to see in H-House, which opened with a tracking shot across the Story Bridge, in peak-hour. Production notes: We sandbagged a high-hat and geared head in […]

Casa Albero – The First Platinum Film

Dave Adams was a natural on camera. One of those rare comedic talents. Dave, from Ray White Broadbeach, swore by real estate video and we’d made some great ones. He wouldn’t list a home without a budget of at least $2,500 for propvid. I’d visit the property. We’d bounce some ideas around. Then I’d write […]

Eden On Sunset

This video marked the first time ‘platinum‘ appeared as a brand, defining a platinum video.  Ray White Broadbeach’s Blake Haddleton sold out the building off the back of this film, which saw Westpac chief pilot Peter Bird doing some incredible aerials chasing a fast boat up the Broadwater, with Playboy golf model Jennifer Kachel hanging on […]

Blockbuster 08

Brash. Fake it will you make it. For the promo for the 008 Blockbuster, we slipped into the race crowd with special passes for a ride on a Blackhawk as part of the Indy celebrations. The airforce just assumed we were the BTS CREW and away we went. Inside running. What’s a Blackhawk got to […]

We Are Broadbeach. V 1.3

Barney McGrath, ex-NY advertising guru largely responsible for the modern re-make of the real estate agency with his breakout vision for McGrath, had just finished a major overhaul on the Ray White logo and collateral. Now he was turning his blowtorch like attention to Broadbeach with a good idea. “We are Broadbeach.” Simple. It encapsulated what […]

The Blockbuster 07

Ray White Broadbeach principal Gary Gannon was at full-throttle, motivating a room full of Agents in preparation for the summer auction craze on the Gold Coast. We’d pitched him an idea for the world’s first high-definition in-room video auction called The Blockbuster. It would go head to head against Ray White Surfer’s Paradise’s seminal The […]