platinumHD‘s proposal was to design, build and run a 24/7 online real estate channel for McGrath, complete with a team of four presenters in NSW and Queensland who would front property videos and interview Agents on listings and all aspects of the industry. There’d be purpose built, pre-lit studios/booths where Agents could record and file …
Tag Archives: Real estate photography
Desiderata – Experimental Film-making For Real Estate
Desiderata. Latin: “desired things” – a 1927 prose poem by American writer Max Ehrmann (1872-1945) OK. It may be a little deep. But at platinumHD Propvid, we’re always striving to make more of a film about a property than just a video on it. I wanted to go for a colder look. We also brought …
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Nirvana – Kirra Beach
Having worked on Reflection Tower II for Neicon, Marketing Manager Stephanie Tuttle commissioned us to look at Nirvana, while still a construction site. We’d have access to one ‘display’ apartment and to the facilities at Reflection, which would be similar in style. Everything else would need to be lifestyle. We start high on the cliffs …
Sparks Fly. Winning The Race To The Bottom
An Open Letter to the real estate photographic suppliers’ industry. We watch with amusement daily as the big franchise groups battle it out with all the small independents, offering more for less. But wait. Much less! And lesser still. Cheaper and cheaper in a race to the bottom. Get your home photographed for ONLY $99! …
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We Up The Ante to 720. And The Game Begins
Alice in Wonderland. UP to 720. And now. The game begins. Last week, we re-configured what we call our ‘droplets’ and started compressing and uploading our videos in what’s called ‘720’ to the web for streaming. It was absolutely no coincidence we also invested in East Coast servers to deliver faster streaming speeds to our …
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The Social Experiment for Chris Gilmour
The Social Experiment. This is a road movie we filmed for Chris Gilmour – Australia’s Fastest Agent – from All Properties Group. Chris is a big believer in social media, especially Facebook. His billboard says LIKE ME and a lot of people do. So. We decided to put it to the test. The objective? Can …
The Gloves Come Off – March 28, 2012
This is a snap shot of the future of real estate video. A professional presenter, in this instance, popular Queensland identity Erin Connor, representing a brand; in this case Ray White Special Projects. Presenting a product on behalf of them. This is how almost every product is sold. From toothpaste up. When you’re ready to …
1 Scott Street
1 Scott Street was always going to be a Brisbane landmark. The position, plus the design signature of Jackson Teece Architects pretty much guaranteed it. So when Mark Lowrey from STYLE Prestige first pitched his idea to us for a series of films tracing the creative process behind the refurbishing of three apartments by three …
2011 – A Year in Review
2011 – a Year in Review. When you shoot more than 50 real estate videos a week (just on the Gold Coast) and manage an online video network that now stretches across the world, through multiple time zones, a PlatinumHD Propvid day is one long and remarkable 48 hours. What’s remarkable is the burden of …
92 Savoy Drive. The Naked Truth About Last Night
Updated December 29, 2011: Views have now exceeded 100,000. Without any mainstream press. There are three versions of this film launched. Two on YouTube and one on VIMEO. Launching multiple versions was necessary due to some aggressive censorship on Neo content in the past. VIMEO now also offers up integration with Apple TV so seeing …
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